Title | CLEAN WHOPPER |
Brand | BURGER KING SWITZERLAND |
Product/Service | FAST FOOD |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Production
|
CAVIAR Paris, FRANCE
|
Production 2
|
SCHMOOZE Paris, FRANCE
|
Post Production
|
FIRM STUDIO Paris, FRANCE
|
Credits
Georges Mohammed-Chérif |
Buzzman |
President & Executive Creative Director |
Thomas Granger |
Buzzman |
Vice-President |
Julien Levilain |
Buzzman |
Managing Director |
Lilian Moine |
Buzzman |
Creative Director |
Julien Doucet |
Buzzman |
Creative Director |
Nicolas Boudeau |
Buzzman |
Art Director |
Caroline Ribemont |
Buzzman |
Copywriter |
Loïc Coelho |
Buzzman |
Head of Account |
Fany Maupou |
Buzzman |
Account Executive |
Julien Scaglione |
Buzzman |
Head of Social Media |
Félix Brunot |
Buzzman |
Social Media Consultant |
Amélie Juillet |
Buzzman |
Head of PR & Communication |
Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Dee Perryman |
Buzzman |
Rights Management |
Vanessa Barbel |
Buzzman |
Head of TV Production |
Katya Violi |
Buzzman |
TV Production |
Cloé Bailly |
Caviar |
Director |
Florence Jacob |
Caviar |
Producer |
Write a short summary of what happens in the film
The film takes place in a Burger King restaurant.
Different clients are seated at their table. They are about to eat their WHOPPER.
Once they start biting into their burger, a timer starts above their head.
We then see these people eating their WHOPPER with the timers rolling on top of them and indicating different timings.
A client is about to finish his WHOPPER. When he takes the last bite, the timer freezes to indicate 8min42sec.
Then a question appears on top of the image saying: "Why would we put preservatives in something you eat on average in 8min42sec?"
The question stays on top as we see the other clients having their last bites.
Cut to a WHOPPER packshot, laid on a table with the WHOPPER logo and a super saying "No artificial preservatives, flavors and colors". The super change for another one saying "Real food always taste better".
Cultural / Context information for the jury
In 2020, Burger King took an important shift in his fast food chain restaurant history: they decided to remove all artificial preservatives, colouring and flavors from its most iconic burger, the WHOPPER.
An important step to change people's perception about their food quality and a real strengh in comparison to the competition that is far away from this move.
To make everyone realize that we then decided to make this simple and absurd demonstration proving consisting of timing customers while they eat their WHOPPER®. The results was obvious, they do it quiclky (8min42 in average). So there is absolutely no reason to put any preservative in the good food we serve them.