Title | MICROPLASTIC JOURNEY |
Brand | MERCK KGAA |
Product/Service | RONAFLAIR® FUNCTIONAL FILLERS |
Category |
B02. Healthcare |
Entrant
|
MERCK KGAA Darmstadt, GERMANY
|
Idea Creation
|
FORK UNSTABLE MEDIA Hamburg, GERMANY
|
Media Placement
|
FISCHERAPPELT Hamburg, GERMANY
|
PR
|
FISCHERAPPELT Hamburg, GERMANY
|
Production
|
RADICAL MEDIA London, UNITED KINGDOM
|
Post Production
|
WAVE STUDIOS London, UNITED KINGDOM
|
Post Production 2
|
MACHINE SHOP London, UNITED KINGDOM
|
Post Production 3
|
CHEAT London, UNITED KINGDOM
|
Credits
Paul Taggart |
Fork Unstable Media GmbH |
Creative Director |
Alexander Gradl |
Fork Unstable Media Gmbh |
Senior Copywriter |
Laura Zabel |
Freelance |
Senior Concept |
Marco Bergstein |
Freelance |
Motion Designer |
Lina Rieckel |
Fork Unstable Media |
Project Manager |
Carl-Jochen Reinhardt |
Fork Unstable Media GmbH |
Client Service Director |
Quentin van den Bossche |
RadicalMedia |
Director |
Elliot Tagg |
RadicalMedia |
Producer |
Emily Rudge |
RadicalMedia |
Executive |
Schneider Ben |
RadicalMedia |
Executive Producer |
James Medcraft |
Freelance |
DOP |
Leopold Naessens |
Freelance |
Gaffer |
Alex Bender |
Freelance |
1st AC |
Charlie Wall |
Freelance |
Grip |
Ben Cornfield |
Stitch Editing |
Editor |
Write a short summary of what happens in the film
The film documents a microplastic particle’s journey – from its toothpaste origins all the way to the human food chain. Washed down the bathroom plughole (into a murky network of pipes, treatment facilities, and rivers), the particle reaches a sea inlet before sticking to a gull’s feathers as the bird splashes on the water surface. Carried out to sea by the bird, the particle comes loose and falls into depths below. Fished from the ocean by a passing trawler, the particle sticks to a fish that’s then prepared, fried, and served to an unwitting restaurant guest. The film plunges into darkness as the particle (still stuck to a piece of fish) is swallowed by the hungry diner.