Title | MAN UP. DONATE BLOOD. |
Brand | NORWEGIAN RED CROSS |
Product/Service | BLOOD DONATION |
Category |
F04. Social Behaviour |
Entrant
|
MORGENSTERN Oslo, NORWAY
|
Idea Creation
|
MORGENSTERN Oslo, NORWAY
|
Production
|
MORGENSTERN Oslo, NORWAY
|
Credits
Torkild Jarnholt |
Morgenstern |
Creative Director |
Bjørnar Buxrud |
Morgenstern |
Creative Director |
Eirik Mikalsen |
Morgenster |
Client Director |
Anita Dahl |
Morgenstern |
Project Manager |
Erlend Westnes |
Morgenstern |
Film Director |
Yakob Changezi |
Morgenstern |
Producer |
Philip Notland |
Morgenstern |
Art director |
Ole-Jørgen Ramstad |
Morgenstern |
Animation |
Write a short summary of what happens in the film
We see a man in pain, going through what seems to be childbirth. He screams and moans. He yells at his wife. Demands a wet towel. And barks out for juice. However, at the end of the film we realize that the man is in fact donating blood. And his supportive wife is the one who is expecting.
Please tell us about the social behaviour that inspired the work
In Norway, female blood donors outnumber male blood donors. In order to increase the total number of blood donors, The Norwegian Red Cross launched a campaign, targeting men and focusing on the fact that every year, thousands of women need blood transfusions due to childbirth.
Men want to support their female partners as best as they can when they are giving birth. And though emotional support is great, the campaign aimed to remind men that they can contribute to their partners childbirth by doing something of actual life-necessary importance.