Title | THE NEXT NORMAL |
Brand | UNESCO |
Product/Service | UNESCO |
Category |
B07. Not-for-profit / Charity / Government |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
UNIVERSAL MUSIC PUBLISHING FRANCE Paris, FRANCE
|
Production 2
|
MACHINE SOUND LONDON, UNITED KINGDOM
|
Post Production
|
UNIVERSAL MUSIC PUBLISHING FRANCE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Benoit Oulhen |
DDB Paris |
Copywriter |
Mickael Jacquemin |
DDB Paris |
Art Director |
Quentin Moenne-Loccoz |
DDB Paris |
Agency Producer |
Cédric Ledoux |
DDB Paris |
Planner |
Vincent Léorat |
DDB Paris |
Vice President |
Mathieu Bliguet |
DDB Paris |
Account Director |
Olivier GUILLEROT |
DDB Paris |
Account Supervisor |
Charles-Henri de Pierrefeu |
UNIVERSAL MUSIC PUBLISHING |
Music Supervisor |
Andrew KAHN |
GOOD EAR MUSIC SUPERVISION |
Music Supervisor |
Erik SUTCH |
GOOD EAR MUSIC SUPERVISION |
Music Supervisor |
Alex Bingham |
Machine London |
Sound designer |
Patch Rowland |
Machine London |
Sound Designer |
Matej Oreskovic |
Machine London |
Sound Producer |
Anne-Marie GIBERT |
DDB Paris |
Press Relation Director |
Matthieu GUEVEL |
UNESCO |
Advertiser Supervisor |
Julien RAVALAIS-CASANOVA |
UNESCO |
Advertiser Supervisor |
Mehdi BENCHELAH |
UNESCO |
Advertiser Supervisor |
Write a short summary of what happens in the film
The film is based solely on facts. Facts about the world before and during the epidemic. Put together, they lead us to an unsettling conclusion: our “normal” world wasn’t normal at all and we better use this moment to change it.
Cultural / Context information for the jury
After 1945, UNESCO was born of one conviction: the most serious crisis in our history could give birth to a better humanity. This idea is more topical than ever during the global coronavirus crisis, which called into question our priorities, our ways of life and the very functioning of our society. At the same time, new hopes and forms of solidarity were born. UNESCO urges us to make this moment count.