Title | RUN HERE |
Brand | VOLKSWAGEN |
Product/Service | VOLKSWAGEN |
Category |
A03. Durable Consumer Goods including Automotive |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
THE Paris, FRANCE
|
Post Production
|
MIKROS IMAGE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Benoit Oulhen |
DDB Paris |
Copywriter |
Mickael Jacquemin |
DDB Paris |
Art Director |
Loic Morando |
DDB Paris |
Planner |
Corinne PERSCH |
DDB Paris |
Agency Producer |
Florence Gabet |
DDB Paris |
Agency Producer |
Alban Callet |
DDB Paris |
Managing Director |
Axel Renaudin |
DDB Paris |
Account Director |
Léa Villani |
DDB Paris |
Account Executive |
Marina Kovalenko |
DDB Paris |
Account Executive |
Gerrit Heimberg |
Volkswagen |
Advertiser Supervisor |
Jean-Manuel Caparros |
DDB Paris |
Advertiser Supervisor |
Alexandra Tacconi |
Volkswagen |
Advertiser Supervisor |
Write a short summary of what happens in the film
The series of films forms a poetic and minimalistic ode the places we love. Small moments, slices of life, all ending with an aphorism about the value of being “here”.
Cultural / Context information for the jury
In the very particular context of the first lockdown exit in France, Volkswagen launched this campaign along with a dedicated offer to celebrate our new-found freedom and the return of the simple joys of life.