Title | ETERNAL PREGNANCY |
Brand | EQUAL PAY DAY |
Product/Service | EQUAL PAY DAY |
Category |
F04. Social Behaviour |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
Nicolas Gaspart |
mortierbrigade |
Copywriter |
Fred Zouag |
mortierbrigade |
Art Director |
Write a short summary of what happens in the film
In this commercial we see a working class woman, she’s pregnant and her water breaks. But she waits until her pension to give birth, since a lot of women still have to choose between a career and a family. Equal Pay Day wants to get rid of these stereotypes.
Please tell us about the social behaviour that inspired the work
Equal Pay Day wants to get rid of these stereotypes.