SHELL - THE GREAT TRAVEL HACK
Title | SHELL - THE GREAT TRAVEL HACK |
Brand | SHELL |
Product/Service | SHELL BRAND |
Category |
D04. Series: Fiction & Non-Fiction |
Entrant
|
WUNDERMAN THOMPSON London, UNITED KINGDOM
|
Idea Creation
|
WUNDERMAN THOMPSON London, UNITED KINGDOM
|
Media Placement
|
MEDIACOM London, UNITED KINGDOM
|
PR
|
EDELMAN London, UNITED KINGDOM
|
Production
|
CARNAGE London, UNITED KINGDOM
|
Post Production
|
ENVY POST PRODUCTION London, UNITED KINGDOM
|
Additional Company
|
VAYNERMEDIA London, UNITED KINGDOM
|
Credits
Chermine Assadian |
Wunderman Thompson |
Creative Director |
Emilio Pastore |
Wunderman Thompson |
Copywriter |
Thomas Ollivier |
Wunderman Thompson |
Art Director |
Ian Edwards |
Wunderman Thompson |
Copywriter |
Write a short summary of what happens in the film
The Great Travel Hack is a global web series available on YouTube and Amazon Prime, with two seasons of five episodes each. The campaign looks to draw on the universal passion points of travel while following two teams of digital content creators as they battle to reduce their CO2 score on two epic journeys from Los Angeles to New York City and London to Istanbul.
This film houses both series as we follow our teams on their low carbon quests in a bid to show how we can use a range of cleaner energies to move around. Fronted by Kaley Cuoco for our American leg and Greg James / Katia Schuurman for Europe, the teams are set several challenges they must complete on their journey, all whilst managing their CO2 emissions. Fortunately, they have mission control, our emissions experts on hand to help guide them on their way.