AUTOLIV "THINK OUTSIDE THE CAR"
Title | AUTOLIV "THINK OUTSIDE THE CAR" |
Brand | AUTOLIV |
Product/Service | ASD |
Category |
F03. Single-market Campaign |
Entrant
|
AUTOLIV Stockholm, SWEDEN
|
Idea Creation
|
GULLERS GRUPP Stockholm, SWEDEN
|
Media Placement
|
GULLERS GRUPP Stockholm, SWEDEN
|
PR
|
GULLERS GRUPP Stockholm, SWEDEN
|
Production
|
GULLERS GRUPP Stockholm, SWEDEN
|
Post Production
|
GULLERS GRUPP Stockholm, SWEDEN
|
Additional Company
|
CAMP DAVID Stockholm, SWEDEN
|
Credits
Hemming Lindell |
Gullers Grupp |
CFO |
Johan Yilmaz |
Gullers Grupp |
Chief Creative Officer |
Malin Gerentz |
Gullers Grupp |
Project Manager |
Igor Isaksson |
Gullers Grupp |
Architect |
Igor Isaksson |
Gullers Grupp |
Architect |
Henrik von Celsing |
Gullers Grupp |
PA Advisor |
Tobias Borgin |
Gullers Grupp |
Copywriter |
Johanna Sturk |
Gullers Grupp |
PR Advisor |
Kaisi Rosin |
Gullers Grupp |
Art Director |
Ilkka Isaksson |
Gullers Grupp |
Experience Designer |
Ronja Harletun |
Gullers Grupp |
Junior Experience Designer |
Pelle Helmstein |
Gullers Grupp |
Producer |
Yoel Svenzén |
Gullers Grupp |
Graphic Designer |
Stina Lütz |
Camp David |
Director |
Kristina Wiborn |
Camp David |
Executive Producer |
Lolo Uggla |
Camp David |
Producer |
Nils Lindgren |
Camp David |
Production Manager |
John Strandh |
Camp David |
DOP |
Mia Andersson |
Camp David |
Stylist |
Jovanna Ramaeus |
Camp David |
Production Designer |
Madeleine Gaterud |
Camp David |
Hair/makeup |
Johan Kjellberg |
Camp David |
Editor |
Nicke Jacobsson |
Camp David |
Grade |
Erik Olsson |
Camp David |
Sound |
Wille Rising |
Camp David |
Online |
Andreas Saag |
Camp David |
Music |
Write a short summary of what happens in the film
Past. We see a happy family. Mom, dad and sister singing happy birthday. The sister smiles while she opens the door to her brothers’ room. A cake in her hands. Her brother smiles. Jump cut to a sadder present. The sister opens the same door with food. The brother is bruised up in a hospital bed after being hit by a car on his bike. Cut back to the happy past. The brother gets a new bike as a gift. Laughing. Cut back to the present. The sister gets an idea. She collects all her soft things. Teddy bear, blankets etc. The brings them down to the family car. She wants to do her part in ensuring that nobody has to go the same trauma. The sister attaches all the soft things on the outside of their car. Thus, embodying the innovative thinking of Autoliv’s airbags on the outside.
Please tell us how the work was designed / adapted for a single country / region / market.
During the third UN Global Road Safety Conference, the leading road safety experts, car manufacturer, industry leaders and NGO’s gathered in Stockholm. Here, Autoliv came forth and grabbed their attention through an interactive exhibition focusing on what unites us all, our vulnerability and our humanity. By building sense of urgency through the safety of the public, Autoliv found a way to integrate their innovative products as the solution, in a progressive conversation with the high-profile people that are able to change the road safety worldwide.