THE NEW CHAPTER OF A GREAT STORY
Title | THE NEW CHAPTER OF A GREAT STORY |
Brand | RENAULT |
Product/Service | CLIO HYBRID |
Category |
B03. Durable Consumer Goods including Automotive |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
GRAND BAZAR Paris, FRANCE
|
Credits
Hortense Amis |
Publicis Conseil |
Agency Manager |
Ugo Bimar |
After effects |
Graphic Designer |
Jean-Baptiste Blandin |
Publicis Conseil |
Artistic Director |
Marie Blineau |
Publicis Conseil |
Agency Manager |
Louise Bolzinger |
Publicis Conseil |
Agency Manager |
Vincent Bordier |
Prodigious |
Post Production |
Sarah Bouadjera |
Publicis Conseil |
Producer Agency |
Romain Busnel |
Prodigious |
Business Affairs |
Romola Davis |
SLGH Berlin |
Calibration |
Yves Delforge |
Flame |
Graphic Designer |
Filippo Dell'Osso |
Publicis Conseil |
Agency Manager |
Alex Firla |
/ |
Sound Engineer |
Guillaume Foskolos |
Publicis Conseil |
Agency Managers |
Chloé Frappereau |
Publicis Conseil |
Agency Manager |
Thibault Froment |
Publicis Conseil |
Copywriter |
Toni Froschhammer |
MITU Berlin |
Film Editor |
Stephane Gassin |
Flame |
Lead Designer |
Jérôme Goldman |
Publicis Conseil |
Agency Manager |
Renaud Jaget |
Grand Bazar |
Production Manager |
Boris Jeanne |
Prodigious |
Sound Producter |
Didier Le Fouest |
SLGH Paris |
Calibration |
Gaetan Le Goff |
Grand Bazar |
Producer |
Sophie Reine |
MITU Paris |
Film Editor |
Fred Remuzat |
Drawing Agency |
Design séquence animée |
Jean-Guy Saulou |
Publicis Conseil |
Agency Managers |
Sebastian Strasser |
Grand Bazar |
Production Director |
Christopher Thiery |
Prodigious |
Co-Chair |
Marco Venturelli |
Publicis Conseil |
President overseeing creativity |
Grégoire Verdet |
Publicis Conseil |
Agency Manager |
Marcelo Vergara |
Publicis Conseil |
Creative Director |
Write a short summary of what happens in the film
The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, whose design evolves with the shots. Taking us through these moments in life – sometimes funny, moving the other times – we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.