Title | THE PRICE |
Brand | HONDA MOTO |
Product/Service | HONDA MOTO |
Category |
C01. Viral Film |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
MAUL PRODUCTION Paris, FRANCE
|
Post Production
|
STUDIO 5 Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Alexis Benbehe |
DDB Paris |
Creative Director |
Pierre Mathonat |
DDB Paris |
Creative Director |
Jean Weessa |
DDB Paris |
Art Director |
Vincent Léorat |
DDB Paris |
Vice-President |
Willy Bouhet |
DDB Paris |
Account Director |
Arthur Piaulet |
DDB Paris |
Account Manager |
Tom Salvan |
DDB Paris |
Account Executive |
Claude-Henri Galbois |
DDB Paris |
Planner |
Fabien Donnay |
DDB Paris |
Film Producer |
Fabrice Recoque |
Honda Moto |
Advertiser Supervisor |
Sébastien Pernel |
Honda Moto |
Advertiser Supervisor |
Valérie Larousse |
Honda Moto |
Advertiser Supervisor |
Laura Henimann |
Honda Moto |
Advertiser Supervisor |
Alexandre Vicart |
Studio 5 |
Sound Producer |
Write a short summary of what happens in the film
For riders, motorcycles are way more than a lifestyle or a passion, it’s an endless learning process. From the first kicks to the first fall, from bad weather to the bad reputation that comes with it, being a rider is a difficult path that requires a lot of sacrifices. With this film, we seek to question the price of this dream, which always asks for more.
Cultural / Context information for the jury
For an authentic rendering, the film was made with images from private individuals riding Honda bikes. A great way for the brand to pay tribute to its community. The film was entirely written and made during the great lockdown in France. In four days and without any media, the film was seen by 1.975 Million French riders on social media (2M riders total in France) and generated 15,65% engagement on Facebook. In this period, the number of fans increased by 23%.