NORWAY´S LARGEST WORKPLACE
Title | NORWAY´S LARGEST WORKPLACE |
Brand | HONNINGCENTRALEN |
Product/Service | HONEY |
Category |
F06. Breakthrough on a Budget |
Entrant
|
ATYP Oslo, NORWAY
|
Idea Creation
|
ATYP Oslo, NORWAY
|
Production
|
ATYP Oslo, NORWAY
|
Post Production
|
ATYP Oslo, NORWAY
|
Additional Company
|
VERDENS STERKESTE MANN RADIOBYRA AS Oslo, NORWAY
|
Credits
Dagmar Kollstrøm |
Atyp |
Copywriter |
Trond Vestengen |
Atyp |
Art Director |
Svein Larsen |
Atyp |
Account Director |
Sonja Njølstad |
Atyp |
Project Manager |
Finn-Christian Stoveland |
State |
Director Of Photography |
Write a short summary of what happens in the film
After 93 years in business, the norwegian Honningcentralen (The Honey Central) debuted on TV with a series of short low-budget commercials presenting Honningcentralen, with its dedicated beekeepers and billions of bees, as "Norway’s largest workplace".
The campaign was comprised of one-shot films showing flower fields, busy bees, alongside beehives or a bee-keeper.
Each film presents a perspective on how this remarkable workplace differs from all others. These perspectives highlight the product´s pureness, the craftsmanship behind it and the and the bees’ significance as a whole through the notable work they do.