Title | GRANDPA |
Brand | GSK |
Product/Service | VOLTAREN |
Category |
A02. Healthcare |
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
Additional Company
|
GSK CONSUMER HEALTHCARE Nyon, SWITZERLAND
|
Credits
Bruno Bertelli |
Publicis Italy |
Global CCO Publicis WW |
Cristiana Boccassini |
Publicis Italy |
CCO Publicis Italy |
Davide Boscacci |
Publicis Italy |
Executive Creative Director |
Bela Ziemann |
Publicis Italy |
Chief Strategic Officer |
Ilaria Cormio |
Publicis Italy |
Associate Creative Director |
Beatrice Mari |
Publicis Italy |
Creative Supervisor |
Alice Teruzzi |
Publicis Italy |
Art Director |
Francesca Ferracini |
Publicis Italy |
Copywriter |
Monica Radulescu |
Publicis Italy |
Creative Strategist |
Shirine Aoun |
Publicis Communications Switzerland |
Global Business Lead -Voltaren |
Sophie Lard |
Publicis Communications Switzerland |
Global Account Supervisor |
Nayla El Sayegh |
Publicis Communications Switzerland |
Global Account Manager |
Lora Brisland |
Hogarth WW |
Senior Primary Producer |
Veena Tamnee |
Hogarth WW |
Senior Account Manager |
Nicholas Baddour |
Publicis Communications Switzerland |
CEO Publicis Communications Switzerland |
Rebecca Lowe |
Massive Music |
Music Lead |
Tom Tuckker |
Massive Music |
Music Producer |
Write a short summary of what happens in the film
When we feel pain, we tend to pull back from the world. Our protagonist suffers of knee pain and feels isolated until he resolves to do something about it. By using Voltaren he restores his strength and confidence and starts fixing his old motorbike. Step by step we follow his comeback, until the unexpected ending when we see him picking up his beloved granddaughter. It is when we’re able to move freely that we can connect on a deeper level with those around us.