Title | THE SHOW MUST GO ONLINE |
Brand | TELIA |
Product/Service | INTERNET ACCESS |
Category |
A06. Consumer Services / Business to Business |
Entrant
|
TRY REKLAME Oslo, NORWAY
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
Production
|
BACON OSLO Oslo, NORWAY
|
Post Production
|
BACON OSLO Oslo, NORWAY
|
Credits
Lars-Kristian Harveg |
TRY |
AD |
Jonas Kopstad Grønnern |
TRY |
Copywriter |
Egil Pay |
TRY |
AD |
Lars Joachim Grimstad |
TRY |
Copywriter |
Helge Gjertveit |
TRY |
Account Director |
Anja Sandberg Nordbø |
TRY |
Project Manager |
Hanan Jahr |
TRY |
Account Director |
Eline Rønneberg Vik |
TRY |
Project Manager |
Terje Johnsen |
TRY |
Designer |
Andreas Riiser |
Bacon OSL |
Director |
Magne Lygner |
Bacon OSL |
Producer |
Ola Narum Berg |
Bacon OSL |
Producer |
Camilla Forberg |
Telia |
Head of Strategic brand and marketing |
Ingvild Stubhaug Steg |
Telia |
Head of Marketing Individuals |
Sanna Emtinger |
Telia |
Head of Marketing Families |
Write a short summary of what happens in the film
Accompanied by Queen's hit "The show must go on", the camera drives among an ugly donut pyjamas, a pair of naked legs in large teddybear slippers, naked feet in flip flops, and a pair of home pedicured feet, before it tilts up and reveals that we have bin witnessing the hidden sides of an online Teams meeting.
TXT:
"THE SHOW MUST GO ONLINE"
WE GUARANTEE THAT YOU'RE ALWAYS CONNECTED"
Cultural / Context information for the jury
When the covid19 pandemic struck the world, most Norwegians got stuck inside in Teams- or Zoom-meetings. We also saw a lot of serious communication on TV. Being a challenger to the telecom throne i Norway, Telia wanted to show a different side - As internet access suddenly became more important than wearing pants, we made this film within seven days, got Queen on board and launched it two weeks into the lock down in Norway.