Title | THE CHRISTMAS SWEATER |
Brand | ORKLA CONFECTIONARY |
Product/Service | NIDAR MARZIPAN |
Category |
F01. Local Brand |
Entrant
|
POL Oslo, NORWAY
|
Idea Creation
|
POL Oslo, NORWAY
|
Production
|
GIMPVILLE Oslo, NORWAY
|
Credits
Anders Arnoldsen Holm |
Pol |
Copywriter |
Thea Emanuelsen |
Pol |
Art Director |
Kjetil Botten Skogly |
Pol |
Account Director |
Silje Linge |
Pol |
Project Manager |
Thomas Ekly Skaara |
Pol |
Graphic Designer |
Alf løvvold |
Gimpville |
Director |
Maria Skau |
Gimpville |
Executive Producer |
Verdens Sterkeste Mann |
Verdens Sterkeste Mann |
Sound Production |
Write a short summary of what happens in the film
The film follows a family year after year as they celebrate Christmas. The father has bought some ugly Christmas sweaters and every year he brings them out for his family to wear. As time goes by the children grow up, and so does their resistance against the sweaters. In the end, when the father is gone, they finally realize that the sweaters are actually the one thing they associate with Christmas. And so the tradition lives on.
Please tell us about the brand in relation to the locality or market where the product / service is distributed
Nidar Julemarsipan (Christmas Marzipan) is strongly rooted as part of the Norwegian Christmas traditions. The Christmas season doesn't really start until the marzipan is in store. However, in recent years the sale of marzipan has gone down, due to consumers choosing a more modern twist on Christmas snacks. So, in order to remind Norwegians of the value of traditions, such as the Christmas marzipan, Nidar wanted to create a campaign full of Norwegian Christmas spirit.