Title | THE POSTMAN |
Brand | THE NORWEGIAN POSTALSERVICE - POSTEN |
Product/Service | POSTAL SERVICES |
Category |
A06. Consumer Services / Business to Business |
Entrant
|
POL Oslo, NORWAY
|
Idea Creation
|
POL Oslo, NORWAY
|
Production
|
EINAR FILM & FORTELLINGER Oslo, NORWAY
|
Post Production
|
EINAR FILM & FORTELLINGER Oslo, NORWAY
|
Credits
Rikke Jacobsen |
POL |
Copywriter |
Anette Finnanger |
POL |
Art Director |
Petter Bryde |
POL |
Copywriter |
Sara Hødnebø |
POL |
Art Director |
Marius Eriksen |
POL |
Client Director |
Kristin Eidså Brantzeg Scheele |
POL |
Client Manager |
Thomas Eklo Skaara |
POL |
Designer |
Write a short summary of what happens in the film
It’s year 0. We are in the city of Galilea where Postman is riding through the streets on a donkey. The Postman reads form a roll of parchment:
«To: Josef og Maria. NASARET, GALILEA»
He continues his journey through the city and ends up in front of a modest house. When he is about to deliver the mail, the door opens…
Maria stands in the doorway. Suddenly everything movies in slow motion as a blast of wind catches her hair.
The postman looks Maria straight into her eyes. The atmosphere is almost electric between them. This is love at first sight.
Skip to 9 months later.
We see a child laying in Marias arms. The child has some resemblance to the Postman but Maria stays quiet about her little secret.
We fly out into the dessert where we once again see the postman riding in the quiet night.
Cultural / Context information for the jury
First: In Norway every one has heard of the Postman's child it’s the the equivalent story to the Milkman joke in the US.
Second: Norway is far from a very religious country, and in 2015 the law of blasphemy was removed, making it legal to joke about religion. We knew that only 2 of 10 of the target audience saw themselves as Christians, while older people are in general more religious. We also knew that if we could wake up some internet trolls, our target audience would suddenly care, press the like button and engage in discussions. Before we launched the campaign we even talked to several priests that liked the film and understood its comic value.