MINISEX - WIR FAHREN MIT DER U-BAHN
Title | MINISEX - WIR FAHREN MIT DER U-BAHN |
Brand | WIENER LINIEN |
Product/Service | PUBLIC TRANSPORTATION |
Category |
F07. Corporate Purpose & Social Responsibility |
Entrant
|
TRAKTOR WERBEAGENTUR Vienna, AUSTRIA
|
Idea Creation
|
TRAKTOR WERBEAGENTUR Vienna, AUSTRIA
|
Production
|
KAISERSCHNITT FILM Vienna, AUSTRIA
|
Credits
Alexander Winsauer |
Traktor Werbeagentur GmbH |
Creative Director |
Matthias Papst |
Kaiserschnitt-Film |
Owner |
Write a short summary of what happens in the film
The hit music "I drive with the car" from the 80s by Minisex has been revised to "I drive with the subway". Rudi
Please tell us how the brand purpose inspired the work
Use the 80s aesthetic, both in music style and video style, but still interpret it in a modern and young way. The Netflix series Stranger Things is a cultural influence.
Shortly after the video release, a new season was released. Thus the cultural influence was brand new.
Fridays for Future. The younger generation no longer thinks fast cars and sports cars are cool. Environmental protection is more important to Fridays for future children than posing. Just like the 80s star Rudi.