BACK TO THE BARS

Short List
TitleBACK TO THE BARS
BrandHEINEKEN
Category B01. Fast Moving Consumer Goods
Product/ServiceHEINEKEN
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Production MJZ UK London, UNITED KINGDOM
Post Production MPC LONDON, UNITED KINGDOM
Additional Company SIZZER AMSTERDAM, THE NETHERLANDS
Additional Company 2 HEINEKEN INTERNATIONAL Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Bruno Bertelli Publicis Italy Global Chief Creative Officer Publicis WW
Cristiana Boccassini Publicis Italy Chief Creative Officer Publicis Italy
Mihnea Gheorghiu Publicis Italy Global Executive Creative Director Publicis Italy
Eoin Sherry Publicis Italy Global Creative Director Publicis Italy
Sandra Bold Publicis Italy Global Creative Director Publicis Italy
Marie Poumeyrol Publicis Italy Creative supervisor Publicis Italy
Alex Sinmaleza Publicis Italy Copywriter Publicis Italy
Margherita Teodori Publicis Italy Copywriter Publicis Italy
Thomas Aito Publicis Italy Art Director Publicis Italy
James Moore
 Publicis Italy Global Strategy Director Publicis Italy
Rafael Trevisan Publicis Italy Senior Strategic Planner Publicis Italy
Francesca Zazzera Publicis Italy Head TV Production Publicis Italy
Sanam Bartoletti Publicis Italy TV Producer Publicis Italy
Eleni Charakleia Publicis Italy Global Client Service Director Publicis Italy
Gonzalo Gutierrez Publicis Italy Account Supervisor Publicis Italy
Jan Wojtkowski Publicis Italy Account Supervisor Publicis Italy
Sabrina Sanfratello Publicis Italy Post Producer Publicis Italy
Nicolai Fuglsig MJZ Director MJZ
Ruben Impens MJZ DOP MJZ
Helen Kenny MJZ Executive Producer MJZ
Tim Wild MJZ Producer MJZ
Fabrizio Rossetti MJZ Editor
Fabrizio Squeo MJZ Editor
Jean Clement Souret MPC Colourist MPC
Kamen Markov MPC FX Supervisor MPC
Dafydd Upsdell MPC Executive Producer MPC
Amie Kingsnorth MPC Post Producer MPC
Michael Bertoldini Sizzer Music Supervisor Sizzer

Write a short summary of what happens in the film

Human nature dictates behaviour and eradicating our social drive is an impossibility. The film respects that truth while also acknowledging a new reality. After a long lockdown, bars around the world started opening again. People got excited and started going out only to find out that the new normal was quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers. Heineken wanted to acknowledge this while giving a fresh perspective on the bars’ new rules, capturing the awkwardness of the new normal while reminding everyone that in order to keep bars open we need to #SocialiseResponsibly.

Cultural / Context information for the jury

As a beverage that always communicates around people coming together, we quickly understood that socialising will not be the same, not for a while, at least. While the bars opened, we noticed that people are excited to leave the lockdown behind and meet their friends again. And after a few drinks, to forget about the sanitary rules. That's why, we took it as a brand mission to encourage people to #SocialiseResponsibly while always offering them a positive, quirky and healthy perspective on the new reality.