BACK THE BARS

TitleBACK THE BARS
BrandHEINEKEN
Category A01. Fast Moving Consumer Goods
Product/ServiceHEINEKEN
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Production STINK FILMS Los Angeles, USA
Post Production STINK FILMS Los Angeles, USA
Additional Company PUBLICIS•POKE London, UNITED KINGDOM
Additional Company 2 PUBLICIS BRASIL São Paulo, BRAZIL
Additional Company 3 HEINEKEN INTERNATIONAL Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Bruno Bertelli Publicis Italy Global Chief Creative Officer Publicis WW
Cristiana Boccassini Publicis Italy Chief Creative Officer Publicis Italy
Luissandro Del Gobbo Publicis Italy Global Executive Creative Director Publicis Italy
Mihnea Gheorghiu Publicis Italy Global Executive Creative Director Publicis Italy
Eoin Sherry Publicis Italy Global Creative Director Publicis Italy
Alex Eftimie Publicis Italy Art Director Publicis Italy
Austin Campbell Publicis Italy Senior Copywriter Publicis Italy
James Moore
 Publicis Italy Global Strategy Director Publicis Italy
Ilko Petkov Publicis Italy Data Strategist Publicis Italy
Mariella Maiorano Publicis Italy Head TV Production Publicis Italy
David Pagnoni Publicis Italy Worldwide Account Director Publicis Italy
Codruta Arbore Publicis Italy Account Supervisor Publicis Italy
Derek Muller Publicis Italy Sr International Account Manager Publicis Italy
Dave Monk Publicis Poke Executive Creative Director Publicis Poke
Colin Byrne Publicis Poke Group Creative Director Publicis Poke
Rob Butcher Publicis Poke Creative Director Publicis Poke
Tom Genower Publicis Poke Creative Director Publicis Poke
Domenico Massareto Publicis Brazil Chief Creative Officer Publicis Brazil
Gustavo Victorino Publicis Brazil Executive Creative Director Publicis Brazil
Arturo Marenda Publicis Brazil Creative Director Publicis Brazil
Andre Leotta Publicis Brazil Associate Creative Director Publicis Brazil
Pedro Maneschy Publicis Brazil Copywriter Publicis Brazil
Gustavo Vieira Publicis Brazil Art Director Publicis Brazil
Joanna Alencar Publicis Brazil Business Director Publicis Brazil
Michele Pavao Publicis Brazil Producer Publicis Brazil
Tassiana Ferrari Publicis Brazil Account Supervisor Publicis Brazil
Renata Sayao Publicis Brazil Head of TV Production Publicis Brazil
Juliana Elia Publicis Brazil Head of Planning Publicis Brazil
Daniela Altenfelder Publiciz Brazil Panning Manager Publiciz Brazil
Ingrid Raszl STINK Executive Director STINK
Renata Dumont STINK Executive Producer STINK
Carolina Junqueira STINK Executive Producer STINK
Tico Cruz STINK Executive Producer STINK
Camila Martinez STINK Executive Producer STINK
Ana Gazal STINK Executive Producer STINK
Marcela Amstalden STINK Executive Producer STINK

Write a short summary of what happens in the film

The “Back The Bars” film features sad and lonely bars from around the world waiting for their customers to return during the lockdown period. Every scene uses repurposed or edited stock footage to create typographic lyrics to Simple Minds – Don’t You Forget About Me. Our slogan: “Bars need life, as much as life needs bars.” At the end of the film, #BackTheBars viewers to support local bar owners through the lockdown by buying a beer and receiving it when their local bars reopen.