Title | LIFE OF ELLA |
Brand | SPECIAL OLYMPICS BELGIUM |
Product/Service | CHARITY |
Category |
F07. Corporate Purpose & Social Responsibility |
Entrant
|
LDV UNITED Antwerp, BELGIUM
|
Idea Creation
|
LDV UNITED Antwerp, BELGIUM
|
Additional Company
|
TOYOTA BELGIUM Zaventem, BELGIUM
|
Credits
Dries De Bruyn |
LDV United |
Creative Director |
Dennis Vandewalle |
LDV United |
Creative Director |
Dries De Wilde |
LDV |
Copywriter |
Willem De Wachter |
LDV United |
Art Director |
Write a short summary of what happens in the film
The film introduces Ella, a 9-year old basketball player. She lives for the game: she eats, sleeps and dreams basketball. We see her training 24/7, her ambition is unlimited. At the end of the film, we learn why Ella is such a remarkable talent.
Please tell us how the brand purpose inspired the work
Toyota and Special Olympics share a mission, a brand purpose. Both the mission of Toyota ‘start your impossible’ and Special Olympics’ ‘inclusion through sports’ are a perfect fit. Toyota is already a main sponsor of The Olympics and the Paralympics. By including the Special Olympics, the partnership gains more depth. The campaign is called “All Dreams Are Equal”. We prove this statement by telling the story of an aspiring young athlete who embodies the self-confidence that sports can foster.