LIFE OF ELLA

TitleLIFE OF ELLA
BrandSPECIAL OLYMPICS BELGIUM
Category A07. Not-for-profit / Charity / Government
Product/ServiceCHARITY
Entrant LDV UNITED Antwerp, BELGIUM
Idea Creation LDV UNITED Antwerp, BELGIUM
Additional Company TOYOTA BELGIUM Zaventem, BELGIUM
Credits
Name Company Position
Dries De Bruyn LDV United Creative Director
Dennis Vandewalle LDV United Creative Director
Dries De Wilde LDV Copywriter
Willem De Wachter LDV United Art Director

Write a short summary of what happens in the film

The film introduces Ella, a 9-year old basketball player. She lives for the game: she eats, sleeps and dreams basketball. We see her training 24/7, her ambition is unlimited. At the end of the film, we learn why Ella is such a remarkable talent.

Cultural / Context information for the jury

Special Olympics is a global organization that strives for more inclusivity through sports. For people with an intellectual disability, practicing sports is an extremely valuable way to participate in society. Because they are still prejudiced far too often, as an athlete and a person. Special Olympics Europe is always looking for new funding to pursue this goal. The new, structural partnership with Toyota is a giant step for Special Olympics. Not just financially, but also in the recognition as an Olympic organisation.