Title | SKY CRIME |
Brand | SKY UK LTD. |
Product/Service | SKY CRIME |
Category |
D02. TV & VOD: Fiction & Non-Fiction |
Entrant
|
SKY CREATIVE London, UNITED KINGDOM
|
Idea Creation
|
SKY CREATIVE London, UNITED KINGDOM
|
Production
|
SKY CREATIVE London, UNITED KINGDOM
|
Credits
Dani Sierra |
Sky Creative Agency |
Producer |
Liz Arnott |
Sky Creative Agency |
Senior Producer |
Harry Ward |
Sky Creative Agency |
Design Director |
Alex Haley |
Sky Creative Agency |
Creative Director |
Savio Palmerston |
Sky Creative Agency |
Motion Designer |
Rob Blishen |
Time Based Arts |
Director |
Write a short summary of what happens in the film
Our spot opens at night with a search party in the woods, darting torchlight through thick grass as tracker dogs sniff about. A musical score adds to the tension, and a distinct yellow ‘crime scene’ timeline travels across the shot. Other shots join the original scene, such as a reporter waiting to make a late-night piece-to-camera, a map being circled, and heat-sensitive cameras picking up our searchers and tracking dogs.
We see fleeting moments that tease out the ‘whole story’ and all the questions the fans are thinking. The same yellow timeline continues passing slowly across the frame, passing fabric caught in a tree, missing person posters, and a watch found by a metal detector in a field. As our timeline reaches the other side of the screen, searchers are seen running to a particular spot. What have they found? Tension and ambiguity are maintained throughout in true crime style.