Title | THE SELLER |
Brand | SYNADIS BIO |
Product/Service | BIO |
Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
ALTMANN + PACREAU Paris, FRANCE
|
Idea Creation
|
ALTMANN + PACREAU Paris, FRANCE
|
Credits
Olivier Altmann |
Altmann+Pacreau |
Chief Creative Officer |
Dimitri Lucas |
Altmann+Pacreau |
Copywriter |
Anthony Lietart |
Altmann+Pacreau |
Creative Director |
Jessica Piergiovanni |
Altmann+Pacreau |
Production Manager |
Hugues De la Brosse |
Altmann+Pacreau |
Director |
Write a short summary of what happens in the film
The TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical.