Title | FREEZER |
Brand | ORKLA FOODS |
Product/Service | BIGONE |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
PER HøJ Oslo, NORWAY
|
Idea Creation
|
PER HøJ Oslo, NORWAY
|
Production
|
PRAVDA Oslo, NORWAY
|
Credits
Øyvind Waage |
Per Høj |
Creative Director |
Mads Rønold |
Per Høj |
Copywriter |
Vilhelm Paus |
Per Høj |
Account Director |
Patrik Bergfjord |
Per Høj |
Planning Director |
Nanna Skipper Grønli |
Per Høj |
Project Manager |
Morten Borgestad |
Pravda |
Director |
Erik Schøyen |
Pravda |
Executive Producer |
Karen Skøien |
Orkla |
Brand Manager |
Julie Undlien Wisth |
Orkla |
Product group director |
Julia Järbur |
Orkla |
Brand Manager |
Ingrid Rønneberg Næss |
Orkla |
Marketing Director |
Write a short summary of what happens in the film
Two friends standing by the freezer in the supermarket are trying to decide which frozen pizza they should get. A suggests they should buy Big One. B thinks they should get a less excessive one and suggests a boring generic pizza. A does not understand why they should get a pizza with less topping and asks B if he is some kind of monk. B denies this but but suddely has a monk robe on. He denies again and suddenly has a monk hair cut. Cut to delicious pizza and voice: "Don't be a monk when you are buing pizza. Big One – More of the good stuff"
Cultural / Context information for the jury
Frozen pizza is big in Norway with many to choose from and tough competition.