Category A01. Fast Moving Consumer Goods
Entrant PER HøJ Oslo, NORWAY
Idea Creation PER HøJ Oslo, NORWAY
Production PRAVDA Oslo, NORWAY
Name Company Position
Øyvind Waage Per Høj Creative Director
Mads Rønold Per Høj Copywriter
Vilhelm Paus Per Høj Account Director
Patrik Bergfjord Per Høj Planning Director
Nanna Skipper Grønli Per Høj Project Manager
Morten Borgestad Pravda Director
Erik Schøyen Pravda Executive Producer
Karen Skøien Orkla Brand Manager
Julie Undlien Wisth Orkla Product group director
Julia Järbur Orkla Brand Manager
Ingrid Rønneberg Næss Orkla Marketing Director

Write a short summary of what happens in the film

Two friends standing by the freezer in the supermarket are trying to decide which frozen pizza they should get. A suggests they should buy Big One. B thinks they should get a less excessive one and suggests a boring generic pizza. A does not understand why they should get a pizza with less topping and asks B if he is some kind of monk. B denies this but but suddely has a monk robe on. He denies again and suddenly has a monk hair cut. Cut to delicious pizza and voice: "Don't be a monk when you are buing pizza. Big One – More of the good stuff"

Cultural / Context information for the jury

Frozen pizza is big in Norway with many to choose from and tough competition.