Title | THE BUS |
Brand | NORWEGIAN DIRECTORATE OF HEALTH |
Product/Service | WWW.DETFINNESHJELP.NO |
Category |
A07. Not-for-profit / Charity / Government |
Entrant
|
PER HøJ Oslo, NORWAY
|
Idea Creation
|
PER HøJ Oslo, NORWAY
|
Production
|
MADE IN HALMSTAD AB Johanneshov, SWEDEN
|
Credits
Aslak Aalberg |
Per Høj |
Creative |
Axel Bjørne-Larsen |
Per Høj |
Creative |
Sverre Midttun |
Per Høj |
Account Manager |
Gro Larsson |
Per Høj |
Planner |
Nanna Grønli |
Per Høj |
Project Manager |
Eiliv Gunleiksrud |
Per Høj |
Graphic Designer |
Almir Busevac |
Per Høj |
Frontend developer |
Patrik Bergfjord |
Per Høj |
Planner |
Joakim Thörn |
Made in Halmstad |
Director |
Jimi Vall Peterson |
Made in Halmstad |
Assistant Director |
Fiffi Kjell |
Made in Halmstad |
Producer |
Hilding Bjersby |
Made in Halmstad |
Production Manager |
Askild Vik Edvardsen |
Made in Halmstad |
Director Of Photography |
Write a short summary of what happens in the film
Two young men are taking the bus. They know each other, but don't seem to be very close. One of them is annoyed that the bus is late. The other awkwardly tries to chat along, seemingly nervous. All of the sudden he reveals that he might be sexually attracted to children. The other man looks at him in disgust. "Just forget it", the nervous man stutters, while the other one looks out the window. The payoff appears: "What you can't talk about (...) you can talk about with us", followed by the URL "Detfinneshjelp.no", and the text "For people with sexual interest in children".
Cultural / Context information for the jury
International research shows that 3-5% of adult men have a sexual interest in children. That would imply that this applies to about 110 000 Norwegian men. We know very little about these people, because there hasn’t been a treatment available to them in Norway until now. Without anyone to talk to, they most often turn to anonymous online forums, where some members seek to legitimize child abuse. We wanted to tell this narrow audience that although this might seem like an impossible subject to talk to someone about, there is in fact a place where they can seek help. At the website www.detfinneshjelp.no (which literally means "There is help"), they can chat anonymously with psychologists and book clinical treatment with a specialist if needed. We must never normalize having sexual thoughts about children. But we must seek to normalize the fact that there is now help for those who do.