Title | BE PRESENT |
Brand | NOVA |
Product/Service | BE PRESENT |
Category |
F04. Social Behaviour |
Entrant
|
NOVA Reykjavík, ICELAND
|
Idea Creation
|
BRANDENBURG Reykjavik, ICELAND
|
Production
|
REPUBLIK Reykjavik, ICELAND
|
Credits
Jón Ari Helgason |
Brandenburg |
Creative Director |
Dóra Haraldsdóttir |
Brandenburg |
Art Director |
Jón Ingi Einarsson |
Brandenburg |
Graphic Designer |
Bragi Valdimar Skúlason |
Brandenburg |
Copywriter |
Sigga Dóra Péturdóttir |
Brandenburg |
Account Manager |
Jón Páll Halldórsson |
Brandenburg |
Graphic Designer |
Þorvaldur Sævar Gunnarsson |
Brandenburg |
Animation |
Eyrún Eyjólfsdótti Steffens |
Brandenburg |
Animation |
Write a short summary of what happens in the film
We see people in different social situations picking up or looking at their smartphone and immediately disappearing into smoke.
Please tell us about the social behaviour that inspired the work
The work is inspired by the growing social behaviour of people mindlessly scrolling through their smartphone when they should be more present in the company of others. Research have shown that this behaviour has bad influence on mental health and well being.