Title | RUN FOR IT! |
Brand | TRAFIKVERKET (THE SWEDISH TRANSPORT ADMINISTRATION) |
Product/Service | PUBLIC TRANSPORT |
Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
GULLERS GRUPP Stockholm, SWEDEN
|
Idea Creation
|
GULLERS GRUPP Stockholm, SWEDEN
|
Media Placement
|
GULLERS GRUPP Stockholm, SWEDEN
|
Production
|
GULLERS GRUPP Stockholm, SWEDEN
|
Post Production
|
GULLERS GRUPP Stockholm, SWEDEN
|
Credits
Sigrid Carping |
Gullers Grupp AB |
Project Manager |
Jens Jansson |
Gullers Grupp AB |
Copywriter |
Michael Fredman |
Gullers Grupp |
Art Director |
Adam Bartnik |
Gullers Grupp AB |
Account Manager |
Write a short summary of what happens in the film
A man, looking a lot like Forrest Gump, is sitting on a bench in a park. He leans over to the girl beside him.
-You may not believe this, but they’re closing the railway between Malmö and Lund.
Cut to a railway station, the man sits on a pile of bags, He stands up.
-So, I’m going to run.
Hollywood strings fill our earlobes.
He starts running. Over the platform, past a busy street, along a path way, approaching the city of Lund.
A superimposed graphic text says:
”New railway tracks from Malmö to Lund coming soon”
Back to the park and the bench. The music stops abruptly.
-And that’s all I have to say about that.
Another superimposed graphic text says:
”Start planning for a trainless week August 22 - 28”
End plate. The music is back.
Brand name and tagline ends the video.
”Trafikverket”
”We’re tracking the
Cultural / Context information for the jury
The video is a spoof on the classic movie ”Forrest Gump”. The story about the man running across USA is brought to Sweden and is used to communicate that the railway between Malmö and Lund (two major cities in Southern Sweden) will be down for a week.
The target group are commuters on the trains in this area and the purpose of the ads is to make them think about other ways to get to work during one week.