Title | THE CHOICE |
Brand | NAKED HEARTS FOUNDATION |
Product/Service | INCLUSIVE SOCIETY |
Category |
B07. Not-for-profit / Charity / Government |
Entrant
|
MARVELOUS Moscow, RUSSIA
|
Idea Creation
|
MARVELOUS Moscow, RUSSIA
|
PR
|
MARVELOUS Moscow, RUSSIA
|
Production
|
GRANDMA PRODUCTION Moscow, RUSSIA
|
Post Production
|
GRANDMA PRODUCTION Moscow, RUSSIA
|
Credits
Artem Sinyavskiy |
Marvelous LLC |
CCO |
Max Kolyshev |
Marvelous |
director |
Koposova Anastasiya |
Marvelous LLC |
Senior Copywriter |
Koposova Anastasiya |
Marvelous LLC |
Senior Copywriter |
Natasha Kvacheva |
Marvelous LLC |
Art Director |
Write a short summary of what happens in the film
Russian society is far from being inclusive
This is the video of a social experiment which was made to show people that all human beings are born 100 percent inclusive and only the influence of the society change them
We took children of two different age groups and invited them to take a choice in which room to play in
And while younger kids were happy to join the kid with Down syndrome the ones from the older group were scared and prefered the empty room
Cultural / Context information for the jury
Russian society is far from being inclusive. It may look very odd for people from European countries but here in Russian many parent forbid their children to play and communicate with kids with Down syndrome at the playgrounds, they believe that this kind of kids may harm their children. There are cases like the owners of the restaurants forbid kids with Down syndrome to enter their restaurants because their look different and they believe it can scary other people and this happens all over Russia. The Naked Hearts Foundation believes that it happens because of the lack on knowledge and that is why this can of projects are very crucial for Russia