Title | SOMETHING TO SHARE |
Brand | DOUWE EGBERTS BELGIUM |
Product/Service | DOUWE EGBERTS COFFEE |
Category |
C01. Viral Film |
Entrant
|
JACOBS DOUWE EGBERTS BELGIUM Brussel, BELGIUM
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
Production
|
LOVO FILMS Brussels, BELGIUM
|
Production 2
|
SONHOUSE Brussels, BELGIUM
|
Credits
Arnaud Pitz |
BBDO Belgium |
Creative Director |
Sebastien De Valck |
BBDO |
Creative Director |
Louise Cornet |
BBDO |
Creative |
Loup Delpierre |
BBDO |
Creative |
Dr. Bowman |
Lovo |
Director |
Lieve Raymaekers |
Bbdo Belgium |
Account Director |
Ward Braeckevelt |
BBDO Belgium |
Account Manager |
Wouter Van den Herrewegen |
BBDO Belgium |
Strategy |
Renée Vermeire |
BBDO |
RTV Producer & Art Buyer |
Marlies Neudt |
Freelance |
Producer |
Nicolas Van Poeck |
BBDO Belgium |
Sound Producer |
Leslie Verbist |
Freelance |
Post Production |
Bert Brulez |
Lovo |
Producer |
Cho Kuo |
Lovo |
Producer |
Vanessa Barba |
Jacobs Douwe Egberts |
Marketing Director |
Oriana Servais |
Jacobs Douwe Egberts |
Marketing Manager |
Karen Van der Perre |
Jacobs Douwe Egberts |
Marketing Manager |
Write a short summary of what happens in the film
Sarah, a young woman caught off guard by her father, at the wrong time. Aware of having interrupted something and hoping to preserve the bond between them, the father decides to send a message to his daughter suggesting they all have a coffee together. A way for him to get in touch using a tool that his daughter is familiar with. Will she have the courage to share her secret with him?
Cultural / Context information for the jury
Sometimes, it’s easier to find the courage to confide over a coffee. Douwe Egberts wants to encourage these sincere conversations through its communication. As a brand present in all Belgians homes, we had to invite dialogue on subjects as sensitive as homosexuality. A message widely relayed by the LGBTQ+ community around the world. In just a few days, the spot has been viewed more than 12.7 million times, has had more than 120K retweets and more than 523K likes on a single share. "Because we all have something to share."