Title | SOMETHING TO SHARE |
Brand | DOUWE EGBERTS BELGIUM |
Product/Service | DOUWE EGBERTS COFFEE |
Category |
F07. Corporate Purpose & Social Responsibility |
Entrant
|
JACOBS DOUWE EGBERTS BELGIUM Brussel, BELGIUM
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
Production
|
LOVO FILMS Brussels, BELGIUM
|
Production 2
|
SONHOUSE Brussels, BELGIUM
|
Credits
Arnaud Pitz |
BBDO Belgium |
Creative Director |
Sebastien De Valck |
BBDO |
Creative Director |
Louise Cornet |
BBDO |
Creative |
Loup Delpierre |
BBDO |
Creative |
Dr. Bowman |
Lovo |
Director |
Lieve Raymaekers |
Bbdo Belgium |
Account Director |
Ward Braeckevelt |
BBDO Belgium |
Account Manager |
Wouter Van den Herrewegen |
BBDO Belgium |
Strategy |
Renée Vermeire |
BBDO |
RTV Producer & Art Buyer |
Marlies Neudt |
Freelance |
Producer |
Nicolas Van Poeck |
BBDO Belgium |
Sound Producer |
Leslie Verbist |
Freelance |
Post Production |
Bert Brulez |
Lovo |
Producer |
Cho Kuo |
Lovo |
Producer |
Vanessa Barba |
Jacobs Douwe Egberts |
Marketing Director |
Oriana Servais |
Jacobs Douwe Egberts |
Marketing Manager |
Karen Van der Perre |
Jacobs Douwe Egberts |
Marketing Manager |
Write a short summary of what happens in the film
Sarah, a young woman caught off guard by her father, at the wrong time. Aware of having interrupted something and hoping to preserve the bond between them, the father decides to send a message to his daughter suggesting they all have a coffee together. A way for him to get in touch using a tool that his daughter is familiar with. Will she have the courage to share her secret with him?
Please tell us how the brand purpose inspired the work
Sometimes, it’s easier to find the courage to confide over a coffee. Douwe Egberts wants to encourage these sincere conversations through its communication. As a brand present in all Belgians homes, we had to invite dialogue on subjects as sensitive as homosexuality. A message widely relayed by the LGBTQ+ community around the world. In just a few days, the spot has been viewed more than 12.7 million times, has had more than 120K retweets and more than 523K likes on a single share. "Because we all have something to share."