ONE OF US

TitleONE OF US
BrandKIA MOTORS CORPORATION
Category A03. Durable Consumer Goods including Automotive
Product/ServiceKIA SORENTO WITH UVO CONNECT FEATURES
Entrant INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Production ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
Production 2 DAHOUSE AUDIO São Paulo, BRAZIL
Post Production CHEAT London, UNITED KINGDOM
Credits
Name Company Position
Artur Martins Kia Motors Corporation Vice President Global Brand & Marketing
Woojae Lee Kia Motors Corporation Senior Marketing Communication Manager
Clad Yoon Kia Motors Corporation Marketing Communication Manager
Gabriel Mattar Innocean Worldwide Europe European CCO
Ricardo Wolff Innocean Worldwide Europe ECD
Jack Christensen Innocean Worldwide Europe Associate Creative Director
Stefano de Luccia Innocean Worldwide Europe Associate Creative Director
José Filipe Gomes Innocean Worldwide Europe Associate Creative Director
Pedro Lourenco Innocean Worldwide Europe Associate Creative Director
Kirstyn Lee Innocean Worldwide Europe COO
Alessia Bellini Innocean Worldwide Europe Business Director
Björn Rühmann Zauberberg Productions Director
Andrea Roman-Persey Zauberberg Productions Executive Producer
Jakob Rühle Zauberberg Productions Executive Producer
Justin Brown Zauberberg Productions DOP
Juliane Elrich Zauberberg Productions Producer
Michael Endres Innocean Worldwide Europe Agency Producer

Write a short summary of what happens in the film

We open on a guy in parking lot. He can’t find his car. An old hippie appears and starts telling our protagonist how he lost his van in 1967 and has been there ever since. Soon other ageing characters in a similar predicament appear. An aging roller girl with leotard; An old businessman holding an 80’s phone; A lady pushing a shopping cart with her middle-aged son sitting inside and a middle-aged man wearing a retro shell suit and walking a skeleton dog. The hippie tries to convince our perplexed protagonist that it’s not so bad living in there and the group of misfits start chanting ‘one of us, one of us…’ Our hero gets out his phone and uses the Find My Car app. A Kia Sorento unlocks in the background. The driver casually walks over to it and takes off. The hippie and his friends look on, open-mouthed.