Title | NO NO NO NO AND NO... |
Brand | SYSTEMBOLAGET |
Product/Service | SWEDISH MONOPOLY OF ALCOHOL |
Category |
A07. Use of Licensed / Adapted Music |
Entrant
|
NORD DDB Stockholm, SWEDEN
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
Media Placement
|
NORD DDB Stockholm, SWEDEN
|
Media Placement 2
|
SYSTEMBOLAGET Stockholm, SWEDEN
|
PR
|
NORD DDB Stockholm, SWEDEN
|
PR 2
|
SYSTEMBOLAGET Stockholm, SWEDEN
|
Production
|
NORD DDB Stockholm, SWEDEN
|
Post Production
|
NORD DDB Stockholm, SWEDEN
|
Credits
Andreas Dahlqvist |
NORD DDB Stockholm |
Chief Creative Officer |
Kalle dos Santos |
NORD DDB Stockholm |
Art Director |
Stefan Gustafsson |
NORD DDB Stockholm |
Copywriter |
Jonas Björlin |
NORD DDB Stockholm |
Client Director |
Johanna Wernqvist |
NORD DDB Stockholm |
Client Manager |
Beatrice Geijer |
NORD DDB Stockholm |
Client Manager |
Elias Betinakis |
NORD DDB Stockholm |
Planner |
Elina Reinerstam |
NORD DDB Stockholm |
Planner |
Jesper Andersson |
NORD DDB Stockholm |
Media Planner |
Kristin Åkerlund |
NORD DDB Stockholm |
PR strategist |
Siri Lindén |
NORD DDB Stockholm |
Community Manager |
Patrick Emt |
NORD DDB Stockholm |
Graphic Designer |
Emily Rider |
NORD DDB Stockholm |
Graphic Designer |
Emilia Helgesson |
NORD DDB Stockholm |
Graphic Designer |
John Hichens |
DDB House |
Agency Producer |
Jesper Ericstam |
Social Club |
Director |
Henrik Lagercrantz |
Social Club |
Executive Producer |
Magnus Theorin |
Social Club |
Executive Producer |
Elin Jonsson |
Social Club |
Producer |
Henrik Sternberg |
Social Club |
DOP Lighting Cameraman |
Markus Berkvist |
Musik Super Circus |
Music |
Write a short summary of what happens in the film
We follow a bunch of teenagers who act out their anger towards their parents who do not want to buy alcohol for them.
Cultural / Context information for the jury
In Sweden, you can only buy alcohol at the State Monopoly - Systembolaget. And to buy you have to be over 20.
Trying to have a good relationship with your teenage child can be quite difficult with everything that happens at that age. There can be quarrels about everything from picking out the dishwasher to coming home at a reasonable time when it is school day the next day. And sometimes, as an adult, you might think that you should choose your fights. For the sake of peace. For the sake of the relationship.
But this is not a fight, this is more a declaration of love. Because the worst thing that could happen when you say no to buy alcohol, is a quarrel. Which is not dangerous.
Tell the jury about the choice of music track.
We chose No limits with 2 Unlimited because it was popular on the dance floor when today's teenage parents were young. It has a chorus that you remember and repeats the word no. But in our version the lyrics just contained the word "no" repeated through out the song.