THE GIRL

Short List
TitleTHE GIRL
BrandBRUSNIKA
Category A03. Casting
Product/ServiceBRUSNIKA DEVELOPMENT. NEW APARTMENTS.
Entrant DADDY'S FILM Moscow, RUSSIA
Idea Creation VOSKHOD Ekaterinburg, RUSSIA
Production DADDY'S FILM Moscow, RUSSIA
Credits
Name Company Position
1 - Egor; 2 - Ilya; 3 - Andrew 1 - Solomatin; 2 - Naishuller; 3 - Krauzov Daddy's Film 1 - General Producer; 2 - Director; 3 - Director of Photography

Write a short summary of what happens in the film

The girl is leaving a yard saying goodbye to her past. In Russia, we have “khrushchevki”. Endless rows of old, grey, ascetic panel boxes from the 70-ies with low ceilings and tiny rooms. At the time, they were built to accommodate families from communal apartments. Brusnika, a federal developer, creates places you want to call your home. The company believes that it’s time to say goodbye to nostalgia. Move on and move in — to your home where you let go of the past and dream about a better future for you and your kids.

Cultural / Context information for the jury

Director: For me the main goal of this piece was to show that moving from one place to another can be a wonderful event in your life. You shouldn't be afraid of the changes in your life. Changes are great. Saying goodbye to your home is always difficult. I used to move on a lot of times when I was a kid. Sometimes it was painful but it always had a positive effect on my life. The most obvious way was to show ugly yard with chavs and rain. My approach was to outline the idea that moving on is a beautiful adventure. I suggested the girl leaving an evening yard full of sun, surrounded by nostalgia and her sudden gesture is pointed not just at old box, not at the coziness of her home but at her past because she is now witnessing a new era in her life.

Tell the jury about the casting process.

The casting took place in Russia. We casted at least 150 girls to find the one and the only. It was also a challenge to persuade the parents and get approval from them to show the gesture in the frame. But finally we found Vera who was super cool and did everything smoothly. The shooting day took almost 16 hours and she never complained or fell asleep because "she loves every moment of her profession", she said...