The Parents begins with a couple attending an ultrasound screening, realizing that they will be having twins.
The film jumps forward in time and the parents are now dealing with early mornings, towers of diapers, and new problems once the twins learn to walk. The mom and dad hastily baby proof the home, protecting the children from potential dangers. Their lives become an unrelenting stream of work, sleepless nights, diaper changes, and chasing toddlers.
Towards the end, the film reaches a pivot point when the mother heads out to buy diapers. As she drives the mother doze off, drawn to sleep by the brief moment of serenity. She is slowly drifting into the opposite lane of oncoming traffic when the car alerts her and automatically steers back into its lane, avoiding a dramatic accident to happen. Supers appear: The car that looks after you, like you look after others.
Cultural / Context information for the jury
The portrayal of parents in the media is often unrealistic, creating impossible standards to live up to and a
harsh social media climate. This image often leads to “parent shaming”, when moms and dads are guilted when they don’t live up to this unachievable standard. We wanted to go down a different route: to show that even the most exceptional parent gets tired and makes mistakes.
To fully utilize this idea in social media, we used an online phenomenon, so-called “parent saves”, and combined it with our own footage to create humorous short clips. And to break category language in still images, we combined beautiful car photography with chaotic family life. All assets led to the same powerful message: sometimes, we all need someone looking after us.
Tell the jury anything relevant about the edit. Do not name the editor.
The edit is one of the main contributors to empathizing with the parents. When the film begins, the camera lingers on longer shots. As the film progresses, the edit gets quicker, with more kinetic shots to replace the longer ones. The result is a film that gets more chaotic over time. As the climax approaches, the film feeds into this chaos by playing with visual distortion. There are moments of overexposure, undercranking, and step printing. It also plays with time by having time jumps from night to day. There are also moments of audio distortions where the soundtrack skips like scratched vinyl. These choices help the viewer connect with the sleep deprivation and disorientation that can come from being a new parent.