COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE
Title | COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE |
Brand | LAVAZZA |
Product/Service | CORPORATE |
Category |
A06. Use of Original Music |
Entrant
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WE ARE SOCIAL Milan, ITALY
|
Idea Creation
|
WE ARE SOCIAL Milan, ITALY
|
Production
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OCHURUS! Bogotá, COLOMBIA
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Credits
Alessandro Sciarpelletti |
We Are Social |
Executive Creative Director |
Daniele Piazza |
We Are Social |
Executive Creative Director |
Paulo Cesar Gonzalez Barrios |
We Are Social |
Associate Creative Director |
Mattia Lacchini |
We Are Social |
Associate Creative Director |
Miguel Lima |
We Are Social |
Group Account Director |
Paola Tonetti |
We Are Social |
Account Director |
Camilla Beghi |
We Are Social |
Account Executive |
Camilla Beghi |
We Are Social |
Account Executive |
Camilla Beghi |
We Are Social |
Account Executive |
Luigi Muraro |
We Are Social |
Art Director |
Giusseppe Schiavone |
We Are Social |
Senior Editor |
Alisha Merkle |
We Are Social |
Writer |
Alessandra Novarini |
We Are Social |
Writer |
Ilaria Marittimo |
We Are Social |
Writer |
Andrea Grieco |
We Are Social |
Content Specialist |
Giulia Camera |
We Are Social |
Agency Producer |
Dario Seppe |
We Are Social |
Content Specialist |
Write a short summary of what happens in the film
“Coffee Defenders: A Path from Coca to Coffee” is a docufilm that highlights the journey of Johana, a Colombian coffee farmer, and Alexandra, an award-winning reporter, as they make their way from Colombia to Costa Rica.
Together, they bring one of Johana’s coffee seedlings to one of the most important coffee collections in the world, where it will live forever as a symbol of rebirth on behalf of her entire region.
Cultural / Context information for the jury
After more than 50 years of conflict, on September 26, 2016, the Colombian Government and Revolutionary Armed Forces of Colombia finally signed a peace agreement.
The peace agreement sparked a process of rebirth throughout the country.
A symbol of change is witnessed in the department of Meta, where farmers formerly forced to grow coca are now restoring their original plantations of coffee with the help of Lavazza.
Tell the jury about the creation of the original music track.
We wanted a song that had the soul of the region of Meta in Colombia, where the typical music is called “Musica Llanera'' and is composed by voices that sound like lyrical sorrow. The lyrics tell of the change of Johana’s life. Regardless of the war, she has always sowed dreams.
We were looking for a famous Colombian music producer who knew the region well and could make a song that would accompany the most emotional moments of the film.Iván Benavides was the producer of the song.
Lyrics:
Lucero de la mañana,
ven y alumbra mi camino.
para seguir tras tus huellas,
para encontrar mi destino.
La curiara que navega al otro lado del río.
La orilla donde se encuentra tu corazón con el mío.
Nube de agua, nube de agua.
Siembra, siembra, siembra, viento
Y cosecha tempestad,
Siembra siembra siembra sueños,
Y cosecha