TIPPING POINT

Bronze Eurobest Award
TitleTIPPING POINT
BrandUBISOFT
Category A01. Direction
Product/ServiceWATCH DOGS
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production PINKMAN.TV Madrid, SPAIN
Post Production MACHINE SOUND LONDON, UNITED KINGDOM
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Patrice Dumas DDB Paris Copywriter
Quentin Moenne Loccoz DDB Paris TV Producer
Sébastien Genty DDB Paris Head of Planning
Dominique Castellano DDB Paris Planner
Vincent Léorat DDB Paris Vice-President
Alban Callet DDB Paris Managing Director
Nicolas Carlotti DDB Paris Business Director
Quentin Grimal DDB Paris Account Manager
Pierre Miazga Ubisoft EMEA Senior Brand Manager
Lionel Hiller Ubisoft VP Marketing Branding Management & Esports
Alberto Mielgo Pinkman TV Director
Maria Mira Pinkman TV Studio Coordinator
Killawatt - Machine Final Cut London Music composer

Write a short summary of what happens in the film

In the near future, London is in chaos and your freedom is about to be taken away. Not exactly the new world you dreamed of? Don't worry, it's still just a game, and you can change all that.

Cultural / Context information for the jury

The main objective of this film was to show the “where” and “when” of the game, which is very clearly a dystopian London on the near future. We carefully avoided a cyborg queen and cloned horse-guards but prefered a taxi of yesterday and drones of tomorrow.

Tell the jury anything relevant about the direction. Do not name the director.

We wanted to find a new way to film the video game. No real images or realistic 3D and even less images of the game. So, we chose an artist with his own universe and the experiences that the game offers.