Title | FOREVER CHASING TOMORROW |
Brand | TAG HEUER |
Product/Service | TAG HEUER |
Category |
A05. Cinematography |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
STANDARD FILMS CARNELIAN BAY, USA
|
Production 2
|
BARKING OWL Los Angeles, USA
|
Post Production
|
MIKROS IMAGE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Benoit Oulhen |
DDB Paris |
Copywriter |
Mickael Jacquemin |
DDB Paris |
Art Director |
Quentin Moenne-Loccoz |
DDB Paris |
Agency Producer |
Jérome Deplatière |
DDB Paris |
Post Producer |
Sebastien GENTY |
DDB Paris |
Planning Director |
Claude-Henri Galbois |
DDB Paris |
Planner |
Marine Hakim |
DDB Paris |
Managing Director |
Benjamin Taïeb |
DDB Paris |
Business Director |
Connie Moreland |
DDB Paris |
Account Executive |
Daniel Wolfe |
Standard |
Director |
Benoît Debie |
Standard |
DOP Lighting Cameraman |
Julie Mathieu |
Standard |
Producer |
Paul Watts |
Standard |
Editor |
Maxime Pozzi Garcia |
Standard |
Editor |
Nicolas Huguet |
Mikros |
VFX |
Atticus Ross |
Barking Owl |
Music composer |
Write a short summary of what happens in the film
The film depicts the metaphorical journey of an endurance pilot as he races through the night. A race against himself, filled with visions, fear, exhaustion, but fueled by passion and perseverance.
Cultural / Context information for the jury
To mark its 160th anniversary, TAG Heuer relaunched its iconic watch, TAG Heuer Carrera. We chose to revisit the roots of the collection in endurance racing to convey a more universal message about resilience.
Tell the jury anything relevant about the cinematography.
The cinematography turns the realm of endurance racing at night into a mental experience. Creating subliminal visions, metaphorical sequences. Turning the track into an expressionist, mysterious, almost abstract space.