Title | ODE |
Brand | FINNISH NATIONAL BETTING AGENCY (VEIKKAUS OY) |
Product/Service | FINNISH NATIONAL BETTING AGENCY |
Category |
A07. Use of Licensed / Adapted Music |
Entrant
|
OTTO PRODUCTION Helsinki, FINLAND
|
Idea Creation
|
MILTTON Helsinki, FINLAND
|
Idea Creation 2
|
VEIKKAUS OY Helsinki, FINLAND
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
Mauri Antero Numminen |
M.A.N Productions Oy |
Music Artist |
Suvituuli Tuukkanen |
Veikkaus Oy |
Vice President, Marketing, Brand and Customer Loyalty |
Sanna Pietiäinen |
Veikkaus Oy |
Brand Manager |
Jere Pellinen |
Veikkaus Oy |
Marketing Specialist |
Erkko Mannila |
Miltton Creative |
Creative Director |
Roope Sandberg |
Miltton Creative |
Art Director |
Mikko Mäkelä |
Miltton Creative |
Copywriter |
Julius Kontiola |
Miltton Creative |
Strategist |
Maija Nikkonen-Hilli |
Miltton Creative |
Account Manager |
Joni Räikkönen |
Miltton Creative |
Account Manager |
Pekka Hara |
Otto Production |
Director |
Ari Laitinen |
Otto Production |
Producer |
Joonas Kirjavainen |
Otto Production |
Production Manager |
Johanna Tarvainen |
Otto Production |
1st Assistant Director |
Iiris Heikka |
Otto Production |
2nd Unit Director / 2nd Unit Director of Photography |
Pia Nurmi |
Blockbusters Gang |
Casting |
Jutta Janhonen |
Otto Production |
Wardrobe Stylist |
Jani Pinomaa |
Otto Production |
Gaffer |
Wellu Mikkonen |
Otto Production |
Best Boy |
Jouni Välitalo |
Otto Production |
Electrician |
Kenneth Wennström |
Otto Production |
Electrician |
Jami Granström |
Kamerafirma The Camerahouse |
Camera Technician, Focus Puller |
Emma Hilska |
Kamerafirma The Camerahouse |
Camera Technician, 2nd Assistant Camera |
Timo Anttila |
Humina |
Sound Design |
Harri Nieminen |
Otto Production |
Location Manager |
Tapani Launonen |
Otto Production |
Location Manager |
Jukka Suloranta |
Otto Production |
Assistant Location Manager |
Miska Koivumäki |
Otto Production |
Camera Technician |
Ilkka Ikonen |
Otto Production |
Catering |
Write a short summary of what happens in the film
The film celebrates much anticipated return of the sports through the eyes of the supporters.
Cultural / Context information for the jury
Also in Finland the sports events were dramatically affected by covid-19. The situation was very challenging, as no one knew how exactly the pandemic would develop but one thing was for sure: sports will return one way or another.
The games were postponed, the schedules changed, but by the autumn most of the different sports leagues were up and running and the launch of the campaign was coincided with the start of the ice-hockey season, which is the biggest sport in Finland. At the same time all the European soccer leagues started too. Therefore there were a lot of reasons to celebrate – the film is peculiar & humorous kind of ode to joy. The spot introduces all kinds of supporters: ice-hockey, soccer, basketball, Finnish baseball and floor-ball enthusiasts and features iconic sporting locations all across Finland.
Finnish National Betting Agency (Veikkaus) has a monopoly for sports betting in Finland.
Tell the jury about the choice of music track.
The idea was to celebrate the return of the sports in unexpected way – the autumn (when the campaign was run – see above for the reasoning) being a spring. We wanted to create a peculiar and humorous kind of ode to joy.
To fully understand, you need to meet the artist behind the song. M.A. Numminen is a Finnish legend, avant-garde artist extraordinaire with a career spanning all the way from 1960s to present – please watch the supporting case film. It’s fair to say his singing style creates a divide in people's opinion…
The song is originally from 1880s, a march called “American Patrol”. In 1971 M.A. Numminen recorded his intentionally naïve rendition of it – it is about blooming spring, singing birds, everything coming back to life again. Some of the words don’t even mean anything - the gibberish used are his interpretation of animals & nature.