FANTA - IN THE NAME OF PLAY
Title | FANTA - IN THE NAME OF PLAY |
Brand | THE COCA-COLA COMPANY |
Product/Service | FANTA |
Category |
A02. Script |
Entrant
|
72ANDSUNNY Amsterdam, THE NETHERLANDS
|
Idea Creation
|
72ANDSUNNY Amsterdam, THE NETHERLANDS
|
Production
|
BISCUIT FILMWORKS London, UNITED KINGDOM
|
Production 2
|
WORK EDITORIAL London, UNITED KINGDOM
|
Post Production
|
GLASSWORKS Amsterdam, THE NETHERLANDS
|
Additional Company
|
THE COCA-COLA COMPANY Madrid, SPAIN
|
Additional Company 2
|
BIRDBRAIN Amsterdam, THE NETHERLANDS
|
Additional Company 3
|
WAVE RECORDING STUDIOS Amsterdam, THE NETHERLANDS
|
Credits
Walter Susini |
The Coca-Cola Company, Fanta |
VP marketing |
Carine Harris |
The Coca-Cola Company, Fanta |
Head of Production |
Marta Carreras Cancelo |
The Coca-Cola Company, Fanta |
Head of Content |
Pietro Matteucci |
The Coca-Cola Company, Fanta |
Senior Creative Content Manager |
Laura Visco |
72andSunny Amsterdam |
Deputy Executive Creative Director |
Chris Colliton |
72andSunny Amsterdam |
Creative Directors |
Kevin Weir |
72andSunny Amsterdam |
Creative Director |
Craig Hanratty |
72andSunny Amsterdam |
Writer |
Paddy Thunder |
72andSunny Amsterdam |
Art Director |
Stephanie Oakley |
72andSunny Amsterdam |
Director of Production |
Jennifer Cursio |
72andSunny Amsterdam |
Executive Producer |
Michael Petrucelly |
72andSunny Amsterdam |
Sr. Producer |
Brendan Bell |
72andSunny Amsterdam |
Brand Director |
Laura Van Der Heiden |
72andSunny Amsterdam |
Senior Brand Manager |
Salome Rentsch |
72andSunny Amsterdam |
Brand Coordinator |
Belinda Harford |
72andSunny Amsterdam |
BA Manager |
Jeff Low |
Biscuit |
Director |
Rupert Reynolds-MacClean |
Biscuit |
Executive Producer |
Kwok Yau |
Biscuit |
Producer |
Simon Duggan |
Biscuit |
DoP |
Saam Hodivala |
Work Editorial |
Editor |
Rain Keene |
Work Editorial |
Assistant Editor |
Ella Sedgwick |
Work Editorial |
Edit Producer |
Simon Bourne |
Glassworks Amsterdam |
Colorist |
Chris Kiser |
Glassworks Amsterdam |
Producer |
Brice Davoli |
BirdBrain |
Composer |
Niall Rogers |
Wave Studios Amsterdam |
Producer |
Write a short summary of what happens in the film
After years of a scattered marketing approach, Fanta needed to be reintroduced to the world in a modern, meaningful way. To do this, the brand launched a new brand purpose aimed at inspiring the playful side in everyone. However, for their teen target, “play” no longer looks like the cliche smiles and high fives we’re used to seeing in marketing. It looks like the millions of funny videos being uploaded to YouTube, TikTok and Instagram every day. This resulting campaign, “In The Name of Play,” celebrates the real people behind some if these hilariously dumb videos. The true champions of play. The campaign launched with an anthem film, “Idiots are Amazing,” that treats internet stars like other brands would treat superstar athletes. Featuring the real clips and the real people behind them, the work aims to inspire the idiot in all of us.
Cultural / Context information for the jury
Fanta needed a global brand message that resonated across different markets, cultures and age groups. As research proved, funny internet videos are a truly universal language. Teens across the globe are sharing playful content to digital platforms like TikTok, Instagram, Snapchat and YouTube at an unprecedented rate. This reinterpretation of “play” has made Fanta universally relevant.
Provide the full film script in English.
Idiots.
You can call us that.
But if being an idiot can lead to greatness
Then that’s a sacrifice worth making
This isn’t about fame, glory or medals
It’s about doing something incredible for no reason at all
Because to become a true champion
Takes more than just blood, sweat and tears
Its takes courage, grit and determination
There is greatness inside all of us
So isn’t it time you set yours free
And the show the world how amazing an idiot can be.
Fanta Logo
In The Name Of Play