COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE
Title | COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE |
Brand | LAVAZZA |
Product/Service | CORPORATE |
Category |
A03. Casting |
Entrant
|
WE ARE SOCIAL Milan, ITALY
|
Idea Creation
|
WE ARE SOCIAL Milan, ITALY
|
Production
|
OCHURUS! Bogotá, COLOMBIA
|
Credits
Alessandro Sciarpelletti |
We Are Social |
Executive Creative Director |
Daniele Piazza |
We Are Social |
Executive Creative Director |
Paulo Cesar Gonzalez Barrios |
We Are Social |
Associate Creative Director |
Mattia Lacchini |
We Are Social |
Associate Creative Director |
Miguel Lima |
We Are Social |
Group Account Director |
Paola Tonetti |
We Are Social |
Account Director |
Camilla Beghi |
We Are Social |
Account Executive |
Camilla Beghi |
We Are Social |
Account Executive |
Camilla Beghi |
We Are Social |
Account Executive |
Luigi Muraro |
We Are Social |
Art Director |
Giusseppe Schiavone |
We Are Social |
Senior Editor |
Alisha Merkle |
We Are Social |
Writer |
Alessandra Novarini |
We Are Social |
Writer |
Ilaria Marittimo |
We Are Social |
Writer |
Andrea Grieco |
We Are Social |
Content Specialist |
Giulia Camera |
We Are Social |
Agency Producer |
Dario Seppe |
We Are Social |
Content Specialist |
Write a short summary of what happens in the film
“Coffee Defenders: A Path from Coca to Coffee” is a docufilm that highlights the journey of Johana, a Colombian coffee farmer, and Alexandra, an award-winning reporter, as they make their way from Colombia to Costa Rica.
Together, they bring one of Johana’s coffee seedlings to one of the most important coffee collections in the world, where it will live forever as a symbol of rebirth on behalf of her entire region.
Cultural / Context information for the jury
After more than 50 years of conflict, on September 26, 2016, the Colombian Government and Revolutionary Armed Forces of Colombia finally signed a peace agreement.
The peace agreement sparked a process of rebirth throughout the country.
A symbol of change is witnessed in the department of Meta, where farmers formerly forced to grow coca are now restoring their original plantations of coffee with the help of Lavazza.
Tell the jury about the casting process.
Johana’s story is one of resilience. Despite hardships throughout much of her life, the 34-year-old mother of six, rebuilt a life of promise. In thanks to local resources and support from the Lavazza Foundation, Johana began her coffee plantation, producing quality coffee for Lavazza. We thought her story was perfect for a documentary about her life before and after the peace agreement between the Colombian Government and Revolutionary Armed Forces of Colombia. Because she was a victim during the conflict and new she has a new life.
We were looking for a journalist with a social causes background. We found Alexandra Roca, Alexandra’s first visit to Colombia six years ago, she witnessed the effects of the Colombian war. She was perfect tell the Johana's story. Together, they embarked on a journey to discover the changes of good through the perspective of Johana.