| Title | PURPOSE |
| Brand | COCA COLA |
| Product/Service | COCA COLA |
| Category |
B03. Sound Design |
|
Entrant
|
750MPH London, UNITED KINGDOM
|
|
Idea Creation
|
WIEDEN+KENNEDY London, UNITED KINGDOM
|
|
Production
|
SOMESUCH London, UNITED KINGDOM
|
|
Post Production
|
750MPH London, UNITED KINGDOM
|
Credits
| Sam Ashwell |
750 MPH |
Sound Engineer |
| Joe De Souza |
Wieden+Kennedy |
Creative Director |
| Juan Sevilla |
Wieden+Kennedy |
Creative Director |
| Ben Shaffery |
Wieden+Kennedy |
Creative |
| Molly Wilkoff |
Wieden+Kennedy |
Creative |
| Carlos Font |
Wieden+Kennedy |
Creative |
| Matthew Ellingham |
Wieden+Kennedy |
Agency Producer |
| Steve Rogers |
Somesuch |
Director |
| Lee Groombridge |
Somesuch |
Executive Producer |
| Rick Orrick |
Work Post Editorial |
Editor |
Write a short summary of what happens in the film
Everyone’s mad about something. If you have eyes and ears you’ve seen it for yourself – online, on the streets, and on tv. Divisiveness is everywhere and things have gotten so out of hand, we’re becoming numb to it. But our fighting is doing real damage to the world. We can keep arguing over who’s right and watch the world crumble, or we could ask ourselves, ‘could I be wrong?’ We don't have to agree on everything, but if we keep an open mind, maybe things could change for the better.
Tell the jury about the elements of sound design.
For this Coca Cola spot, we were tasked with bringing the entire world alive. With such a visually post-heavy film we picked away at the sound design over many weeks, creating the sounds of the building smashes, collapses, road cracks and sonic booms as well as each of the video game characters. Great care and attention taken to both the larger sound design moments as well as foleying every bit of plaster and debris that fell. This then continued onto the mixing stage, finding a balance between the storytelling sound design and the chosen music track.