| Title | MICROPLASTIC JOURNEY |
| Brand | MERCK KGAA |
| Product/Service | RONAFLAIR® FUNCTIONAL FILLERS |
| Category |
A05. Cinematography |
|
Entrant
|
MERCK KGAA Darmstadt, GERMANY
|
|
Idea Creation
|
FORK UNSTABLE MEDIA Hamburg, GERMANY
|
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Media Placement
|
FISCHERAPPELT Hamburg, GERMANY
|
|
PR
|
FISCHERAPPELT Hamburg, GERMANY
|
|
Production
|
RADICAL MEDIA London, UNITED KINGDOM
|
|
Post Production
|
WAVE STUDIOS London, UNITED KINGDOM
|
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Post Production 2
|
MACHINE SHOP London, UNITED KINGDOM
|
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Post Production 3
|
CHEAT London, UNITED KINGDOM
|
Credits
| Paul Taggart |
Fork Unstable Media GmbH |
Creative Director |
| Alexander Gradl |
Fork Unstable Media Gmbh |
Senior Copywriter |
| Laura Zabel |
Freelance |
Senior Concept |
| Marco Bergstein |
Freelance |
Motion Designer |
| Lina Rieckel |
Fork Unstable Media |
Project Manager |
| Carl-Jochen Reinhardt |
Fork Unstable Media GmbH |
Client Service Director |
| Quentin van den Bossche |
RadicalMedia |
Director |
| Elliot Tagg |
RadicalMedia |
Producer |
| Emily Rudge |
RadicalMedia |
Executive |
| Schneider Ben |
RadicalMedia |
Executive Producer |
| James Medcraft |
Freelance |
DOP |
| Leopold Naessens |
Freelance |
Gaffer |
| Alex Bender |
Freelance |
1st AC |
| Charlie Wall |
Freelance |
Grip |
| Ben Cornfield |
Stitch Editing |
Editor |
Write a short summary of what happens in the film
The film documents a microplastic particle’s journey – from its toothpaste origins all the way to the human food chain. Washed down the bathroom plughole (into a murky network of pipes, treatment facilities, and rivers), the particle reaches a sea inlet before sticking to a gull’s feathers as the bird splashes on the water surface. Carried out to sea by the bird, the particle comes loose and falls into depths below. Fished from the ocean by a passing trawler, the particle sticks to a fish that’s then prepared, fried, and served to an unwitting restaurant guest. The film plunges into darkness as the particle (still stuck to a piece of fish) is swallowed by the hungry diner.
Cultural / Context information for the jury
N/A
Tell the jury anything relevant about the cinematography.
To recreate the movements of a tiny plastic fragment in different environments, the film’s cinematography drifts and floats in a light, free-flowing fashion. This buoyant navigation allows the camera to effortlessly stick to (and detach from) different surfaces – much like a real microplastic particle. Shot predominantly from a single perspective, the camera periodically toggles to alternative angles, giving viewers moments to reflect while adding context to the journey’s many settings.