| Title | MICROPLASTIC JOURNEY |
| Brand | MERCK KGAA |
| Product/Service | RONAFLAIR® FUNCTIONAL FILLERS |
| Category |
B01. Editing |
|
Entrant
|
MERCK KGAA Darmstadt, GERMANY
|
|
Idea Creation
|
FORK UNSTABLE MEDIA Hamburg, GERMANY
|
|
Media Placement
|
FISCHERAPPELT Hamburg, GERMANY
|
|
PR
|
FISCHERAPPELT Hamburg, GERMANY
|
|
Production
|
RADICAL MEDIA London, UNITED KINGDOM
|
|
Post Production
|
WAVE STUDIOS London, UNITED KINGDOM
|
|
Post Production 2
|
MACHINE SHOP London, UNITED KINGDOM
|
|
Post Production 3
|
CHEAT London, UNITED KINGDOM
|
Credits
| Paul Taggart |
Fork Unstable Media GmbH |
Creative Director |
| Alexander Gradl |
Fork Unstable Media Gmbh |
Senior Copywriter |
| Laura Zabel |
Freelance |
Senior Concept |
| Marco Bergstein |
Freelance |
Motion Designer |
| Lina Rieckel |
Fork Unstable Media |
Project Manager |
| Carl-Jochen Reinhardt |
Fork Unstable Media GmbH |
Client Service Director |
| Quentin van den Bossche |
RadicalMedia |
Director |
| Elliot Tagg |
RadicalMedia |
Producer |
| Emily Rudge |
RadicalMedia |
Executive |
| Schneider Ben |
RadicalMedia |
Executive Producer |
| James Medcraft |
Freelance |
DOP |
| Leopold Naessens |
Freelance |
Gaffer |
| Alex Bender |
Freelance |
1st AC |
| Charlie Wall |
Freelance |
Grip |
| Ben Cornfield |
Stitch Editing |
Editor |
Write a short summary of what happens in the film
The film documents a microplastic particle’s journey – from its toothpaste origins all the way to the human food chain. Washed down the bathroom plughole (into a murky network of pipes, treatment facilities, and rivers), the particle reaches a sea inlet before sticking to a gull’s feathers as the bird splashes on the water surface. Carried out to sea by the bird, the particle comes loose and falls into depths below. Fished from the ocean by a passing trawler, the particle sticks to a fish that’s then prepared, fried, and served to an unwitting restaurant guest. The film plunges into darkness as the particle (still stuck to a piece of fish) is swallowed by the hungry diner.
Cultural / Context information for the jury
N/A
Tell the jury anything relevant about the edit. Do not name the editor.
It was clear from the outset, that the film would really come to life in the edit. With its propulsive energy, it moves the viewer with clarity and at a gratifying pace. Its deliberate cuts counterbalance the film’s turbulence with pauses, which add weight to what’s come before. The film isn’t edited for the sake of style, every transition happens for a reason. Our story required momentum, but not continuous, as if in real time. The edit reflects this, providing dramatic jump and match cuts, which move us from one place to the next.