DROGA5, PART OF ACCENTURE INTERACTIVE New York, USA
Production
SOUNDTREE MUSIC London, UNITED KINGDOM
Production 2
SOMESUCH London, UNITED KINGDOM
Post Production
SOMESUCH London, UNITED KINGDOM
Credits
Name
Company
Position
Luke Fabia
Soundtree Music
Composer / Music Producer
Peter Raeburn
Soundtree Music
Founder / Composer
Kim Gehrig
Somesuch
Director
Write a short summary of what happens in the film
This film aims to show the breadth and scope of The New York Times' journalism by creating a 5 stanza poem solely from previous NYT headlines and media photography.
Cultural / Context information for the jury
As life becomes more unpredictable, The New York Times positions itself as a beacon of truth. From climate change & voting rights to pronunciations & midnight pasta recipes, the campaign shines a light on how reporting can help us navigate life.
Tell the jury about the choice of music track.
The original artist is an exciting Modern Jazz musician which brings its own cultural history and voice into the melting pot. With musical typing highlighting the words, the tempo of this track was fundamental in being able to rhythmically lock the two together; giving the typing a role similar to that of a lead soloist. The challenge was to help the track define the 5 stanzas, so we added additional composition & manipulation to give the light and shade needed to fulfill the emotional journey. Drums, celeste, and atmospheric pads were all added to this cause.