Title | LOU |
Brand | LA REDOUTE |
Product/Service | FASHION RETAIL |
Category |
A03. Casting |
Entrant
|
FRED & FARID PARIS, FRANCE
|
Idea Creation
|
FRED & FARID PARIS, FRANCE
|
Idea Creation 2
|
FRED & FARID PARIS, FRANCE
|
Production
|
QUAD STORIES Paris, FRANCE
|
Production 2
|
MASSIVEMUSIC Amsterdam, THE NETHERLANDS
|
Production 3
|
BENZENE MUSIC Paris, FRANCE
|
Post Production
|
FIX STUDIO Paris, FRANCE
|
Credits
Olivier Lefebvre |
Fred & Farid Paris |
President |
Séverine Autret |
Fred & Farid Paris |
Managing Director |
Yann Rougeron |
Fred & Farid Paris |
Creative |
Yann Rougeron |
Fred & Farid Paris |
Creative |
Olivia Abols |
Fred & Farid Paris |
DGA |
Anthony Bober |
Fred & Farid Paris |
Social Media Lead |
Sayde Bayrak |
Quad Stories |
Producer |
Aurélien Mérigaud |
Fred & Farid Paris |
Agency Producer |
Grégoire Bazin |
Fred & Farid Paris |
New Business Manager |
Pierre Carnet |
Quad Stories |
Music Supervisor |
Youenn Denis |
Quad Stories |
Graphist |
Benjamin Desplanques |
Quad Stories |
Sound Post-Producer |
Amélie Poisson |
La Redoute |
Brand Supervisor |
Mélanie Dufour |
La Redoute |
Brand Supervisor |
Marie Guillemot |
La Redoute |
Brand Supervisors |
Valentin Gerardin |
Quad Stories |
Assistant producer |
Maylis Lasagesse |
La Redoute |
Brand Supervisor |
George Lechaptois |
Quad Stories |
Cinematographer |
Géraldine Nakache |
Quad Stories |
Director |
Camille Lipmann |
Quad Stories |
Line Producer |
Claire Prudhomme |
Quad Stories |
Post Producer |
Arthur Paux |
Quad Stories |
Color Grader |
Dorian Rigal-Ansous |
Quad Stories |
Editor |
Write a short summary of what happens in the film
The heroine of the film is a 14-year-old girl named Lou, who lives with her divorced father every other week in an apartment in a large French town. Happy and full of life, Lou has a little routine with her dad, until the day his new partner moves in with him. With subtlety and accuracy, the film describes the new tensions that arise between the father and his daughter around the newcomer, whom Lou categorically rejects. By way of small, concrete actions, and thanks to the products purchased on the La Redoute website, the girl will gradually find a place in her heart for her father’s new partner and thus rebuild a new family.
Concluding with the sentence "Learning to live together has never been so important," which resonates so much in these troubled times, the film powerfully echoes the daily life of modern families with emotion and authenticity.
Cultural / Context information for the jury
"Lou" is above all, a film that pays tribute to women and reinforces the values of La Redoute, an online sales platform for furniture and ready-to-wear fashion. For over 180 years in France, the brand has aspired to be close to women and families throughout the ups and downs of their lives.
In a time of unstable global health where community tensions continue to increase, the brand is spreading a message of solidarity and generosity through the emotions and experiences of women, inviting us to strengthen our social ties and learn to live together. Based on the model of a reconstructed French family, in tune with current events, with women in front of and behind the camera; the film was directed and set to music by two true figures of the new generation of female artists in France, an explosive duo that gives the film a real feeling of sincerity.
Tell the jury about the casting process.
Alongside traditional advertising film lengths, "Lou" was developed as a very short film. Because a good film is above all a beautiful story, we relied on an authentic and sensitive script that gives pride of place to French culture. Whether it is in the aesthetics of the film, a true homage to French auteur films, or the choice of the musical score composed by a French artist, the film's direction calls upon a subtle panel of elements that lead to a final result that gives the real feeling of having been lived while being very cinematographic.