Title | BORN TO GO |
Brand | SAMSONITE |
Product/Service | LUGGAGE MANUFACTURER AND RETAILER |
Category |
A01. Direction |
Entrant
|
WUNDERMAN THOMPSON Antwerp, BELGIUM
|
Idea Creation
|
WUNDERMAN THOMPSON Antwerp, BELGIUM
|
Production
|
HAMLET Brussels, BELGIUM
|
Credits
Alessandra Madonia |
Samsonite |
Communications Manager |
Lotte De Vreese |
Samsonite |
General Manager |
Pieter Staes |
Wunderman Thompson |
Creative Director |
Manuel Ostyn |
Wunderman Thompson |
Creative Director |
Kate Bellefroid |
Wunderman Thompson |
Creative |
Jolien Tuyteleers |
Wunderman Thompson |
Creative |
Mieke Moortgat |
Wunderman Thompson |
Account Manager |
Valentine Reuse |
Wunderman Thompson |
Account Manager |
An Van den Cruyce |
Wunderman Thompson |
Account Director |
Caroline Van Ranst |
Wunderman Thompson |
Producer |
Ingeborg Van Hoof |
Wunderman Thompson |
Producer |
Bruno Dejonghe |
Wunderman Thompson |
Agency Producer |
Tom Vingerhoets |
Wunderman Thompson |
Strategy |
Kevin Schroder |
Wunderman Thompson |
Strategic Planner |
SĂ©bastien Greffe |
Wunderman Thompson Antwerp |
Design director |
Jo Van Grinderbeek |
Wunderman Thompson |
Designer |
Lieselot Moerkerke |
Wunderman Thompson |
PR & Communications manager |
Ben Strebel |
Hamlet |
Director |
Sophie Brooks |
Hamlet |
Producer |
Ruben Goots |
Hamlet |
Executive Producer |
Jason Feltstead |
Hamlet |
Executive Producer |
Thomas Hofman |
Hamlet |
Executive Producer |
Dominique Ruys |
Hamlet |
Post Production |
Ben Todd |
Hamlet |
DOP |
Willem Claesen |
Hamlet |
Music Composer |
Phil Currie |
Hamlet |
Editor |
Luke Morrison |
Hamlet |
Color Grader |
Luke Morrison |
Hamlet |
Color Grader |
Ally Burnett |
Electric Theatre Collective |
Visual Effect Company |
Olly Burn |
Making Pictures |
Photographer |
Write a short summary of what happens in the film
The video literally shows how the traditional 'adventure' has shifted to the Urban Adventure. Its protagonists are on various urban journeys, looking for authentic experiences in cities they visit and reside in. The viewer is encouraged to do the same.
Tell the jury anything relevant about the direction. Do not name the director.
The direction of this film triggers the wanderlust mood of the moment. The narration over this high energy film urges the millennial audience to see everything and go everywhere. The visual moves quickly to the rhythm of the VO juxtaposing a description of a typical world traveller experience alongside the visuals of an urban one. We used a wide-angle lens to create a sense of depth and space and shot the film in keeping with the campaign’s ethos: of the big wide world waiting to be discovered, with the aim to capture just about everything.