| Title | KAROQ |
| Brand | ŠKODA |
| Product/Service | ŠKODA SUV-MODELS KODIAQ, KAROQ, KAMIQ |
| Category |
A01. Direction |
|
Entrant
|
HALAL Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
OPTIMIST Berlin, GERMANY
|
|
Production
|
HALAL Amsterdam, THE NETHERLANDS
|
Credits
| Ton Hollander |
Optimist |
Chief Creative Officer |
| Silke Rochow |
Optimist |
Executive Producer |
| Johan Kramer |
HALAL |
Director |
| Gijs Determeijer |
HALAL |
Partner & Executive Producer |
| Kevin Whelan |
Kevin Whelan |
Editor |
| Joppo de Grot |
De Grot |
Colourist |
| Robin de Grot |
de Grot |
Special Effects / VFX |
| Sjam Sjamsoedin |
Super Awesome Studios |
Composer |
| Marcel Walvisch |
F.C. Walvisch |
Sound Designer |
Write a short summary of what happens in the film
Only equipped with miniatures of the ŠKODA SUV models (Karoq*), this film echoes the specific set of circumstances of the director within the limitations of the lockdown in the Netherlands. It is uniquely yet recognisably inspired by the director's own experience of the lockdown.
He, as most people, were trying to find a way to work from home. His film stars the four-legged member of the director's family, Paco (the dog). Paco became the centrepiece of a story featuring the miniature Karoq as the director takes it for a spin around his home. The film portrays the miniature ŠKODA SUV model in homely scenarios, such as a bathtub car-wash.
Cultural / Context information for the jury
Tasking three different directors to shoot a typical ŠKODA SUV film entirely at their home provides an unusual yet (currently) usual starting point, especially for a car commercial. This premise set the tone for three surprising and distinct films for its category. Three toy cars, three creative directors and some necessary props – that’s pretty much all you need to come up with new ŠKODA’s commercials shot at home due to the coronavirus pandemic.
Tell the jury anything relevant about the direction. Do not name the director.
The film bears strong references to the responsible director. Not only in its direction, executional style or tone of voice, but the particular stay-at-home scenario portrayed in the film is a direct result of the specific confines of the director’s current work-from-home situation. The maker had to redefine his approach and put his skills to the test to provide the home-made look fitting a large-scale campaign - resulting in a highly personal execution and end result. The DIY initiative required to steer the directors' vision becomes apparent as limitations were replaced with possibilities. For instance, to give the film a real cinematic home-look, the director shot on Super 8 film (which was even developed at home in a self-made mini-lab). The director employed the used the stop-motion technique to make the car move frame by frame. That way, he could make the model climb a teddy-bear.