Title	H&M WEARABLE LOVE
Brand	H&M
Product/Service	WEARABLE LOVE JACKET
Category	A05. Cinematography
Entrant	WYNKEN BLYNKEN & NOD Hamburg, GERMANY
Idea Creation	WYNKEN BLYNKEN & NOD Hamburg, GERMANY
Media Placement	VIZEUM DEUTSCHLAND Hamburg, GERMANY
Production	ELEMENT E FILMPRODUKTION Hamburg, GERMANY
Production 2	WEAR IT BERLIN GMBH Berlin, GERMANY
Additional Company	H&M Hamburg, GERMANY

Name	Company	Position
Matthias Erb	Wynken Blynken & Nod	Chief Creative Lunatic
Jens Theil	Wynken Blynken & Nod	Chief Creative Lunatic
Larah Timm	Wynken Blynken & Nod	Group Head Account Management
Sebastian Weber	Wynken Blynken & Nod	Creative Director Copy
Christian Baur	Wynken Blynken & Nod	Creative Director Art
Muhamed Braimi	Wynken Blynken & Nod	Creative Lunatic/Art
Vanessa Fehst	Wynken Blynken & Nod	Junior Art Director

Write a short summary of what happens in the film

The film tells the story of two lovers who connect in a unique way. Even though they are in different places, they can still touch each other using “Wearable Love”, a tech-powered fashion innovation by H&M. It’s a jacket equipped with tactile elements that lets you feel the sensation of a physical touch from your loved ones, wherever you are. The protagonists are talking on the phone about how much they miss each other. That’s when the girl decides to send her boyfriend a virtual touch using the Wearable Love app that connects to his jacket, and he perceives her touch as if she was really there. The two become intertwined in a visually compelling, dream-like dance and she wraps around him as if she herself was the jacket, enabling them to physically express their love for one another even when they’re apart.