H&M WEARABLE LOVE

Short List
TitleH&M WEARABLE LOVE
BrandH&M
Category A05. Cinematography
Product/ServiceWEARABLE LOVE JACKET
Entrant WYNKEN BLYNKEN & NOD Hamburg, GERMANY
Idea Creation WYNKEN BLYNKEN & NOD Hamburg, GERMANY
Media Placement VIZEUM DEUTSCHLAND Hamburg, GERMANY
Production ELEMENT E FILMPRODUKTION Hamburg, GERMANY
Production 2 WEAR IT BERLIN GMBH Berlin, GERMANY
Additional Company H&M Hamburg, GERMANY
Credits
Name Company Position
Matthias Erb Wynken Blynken & Nod Chief Creative Lunatic
Jens Theil Wynken Blynken & Nod Chief Creative Lunatic
Larah Timm Wynken Blynken & Nod Group Head Account Management
Sebastian Weber Wynken Blynken & Nod Creative Director Copy
Christian Baur Wynken Blynken & Nod Creative Director Art
Muhamed Braimi Wynken Blynken & Nod Creative Lunatic/Art
Vanessa Fehst Wynken Blynken & Nod Junior Art Director

Write a short summary of what happens in the film

The film tells the story of two lovers who connect in a unique way. Even though they are in different places, they can still touch each other using “Wearable Love”, a tech-powered fashion innovation by H&M. It’s a jacket equipped with tactile elements that lets you feel the sensation of a physical touch from your loved ones, wherever you are. The protagonists are talking on the phone about how much they miss each other. That’s when the girl decides to send her boyfriend a virtual touch using the Wearable Love app that connects to his jacket, and he perceives her touch as if she was really there. The two become intertwined in a visually compelling, dream-like dance and she wraps around him as if she herself was the jacket, enabling them to physically express their love for one another even when they’re apart.