MINISEX - WIR FAHREN MIT DER U-BAHN

TitleMINISEX - WIR FAHREN MIT DER U-BAHN
BrandWIENER LINIEN
Product/ServicePUBLIC TRANSPORTATION
Category A07. Use of Licensed / Adapted Music
Entrant TRAKTOR WERBEAGENTUR Vienna, AUSTRIA
Idea Creation TRAKTOR WERBEAGENTUR Vienna, AUSTRIA
Production KAISERSCHNITT FILM Vienna, AUSTRIA
Credits
Name Company Position
Alexander Winsauer Traktor Werbeagentur GmbH Creative Director
Matthias Papst Kaiserschnitt-Film Owner

Write a short summary of what happens in the film

The hit music "I drive with the car" from the 80s by Minisex has been revised to "I drive with the subway". Rudi

Cultural / Context information for the jury

Use the 80s aesthetic, both in music style and video style, but still interpret it in a modern and young way. The Netflix series Stranger Things is a cultural influence. Shortly after the video release, a new season was released. Thus the cultural influence was brand new. Fridays for Future. The younger generation no longer thinks fast cars and sports cars are cool. Environmental protection is more important to Fridays for future children than posing. Just like the 80s star Rudi.

Tell the jury about the choice of music track.

Minisex reinterpretation of the 80s hit “I drive with my car” and adapt it to the times. Driving a car isn't as cool as it was in the 80s. Environmental protection is cooler.